Director of Admissions​/Sales & Marketing - Full-Time

Drive Occupancy. Build Partnerships. Change Lives.

As our Director of Admissions, Sales & Marketing, you'll lead referral development, cultivate community partnerships, and guide families through one of life's most important decisions. If you're motivated by building relationships, achieving goals, and creating exceptional customer experiences, this is your opportunity to make a lasting impact!

#IND3TM

We are seeking a dynamic, growth-minded Director of Admissions / Sales & Marketing to lead our census-building and business development strategies across our senior living and care continuum. This high-impact role is focused on driving census growth through strategic lead generation, referral management, and conversion-focused sales practices. The ideal candidate is not only a strong communicator and relationship builder but also a strategic thinker with a sales playbook approach—bringing structure, consistency, and accountability to the admissions and outreach process.

• Own and execute a strategic business development plan to grow census across independent living, assisted living, memory care, outpatient therapy, and respite services.
• Identify market opportunities, set growth targets, and measure outcomes tied directly to move-ins and census expansion.
• Use data and trends to proactively forecast and respond to referral patterns and occupancy challenges.

• Develop and refine a repeatable sales playbook that outlines lead handling protocols, follow-up cadences, tour scripting, and conversion strategies.
• Lead daily sales efforts, including tours, assessments, and family meetings, with a focus on closing.
• Guide the full lifecycle of inquiries—from first contact through move-in with high-touch follow-up and a consultative approach.

• Build and sustain meaningful referral pipelines by developing strong partnerships with hospitals, physician offices, case managers, home health, and hospice providers.
• Represent the organization at networking events, business development opportunities, and community engagement functions.
• Stay visible and accessible to referral sources to remain top-of-mind for placement decisions.

• Partner closely with the executive director, clinical team, and regional leadership to ensure alignment between operational capacity and sales strategy.
• Participate in weekly census reviews, marketing meetings, and strategic planning discussions.

• Maintain real-time, accurate tracking of leads, tours, conversion rates, and move-ins.
• Monitor and report on sales activities and performance against census targets.

• Travel regularly to build relationships and manage referral partnerships in surrounding service areas.

• Bachelor’s degree in marketing, business, communications, or a related field preferred.
• OR minimum 5 years of proven success in healthcare admissions, sales, or business development—preferably in senior living, LTC, hospice, or home health.
• Demonstrated success in closing sales and exceeding occupancy or census growth targets.
• Strong interpersonal skills with an ability to quickly build rapport and credibility.
• Exceptional organizational and time management abilities with a drive for results.
• Comfortable working in a metrics-based, performance-driven culture.
• Must have a valid driver's license and reliable transportation for regional travel.

• Competitive base salary plus performance-based incentives directly tied to census and occupancy growth.
• Mileage reimbursement and approved travel expense coverage are included.

• Competitive benefits package including low premiums, short-term disability, long-term disability, HSA contribution matching, 401(k) with company match, and more!
• Competitive wage scales and a competitive bonus opportunity based on achieving set census/sales goals.
• Tuition reimbursement and scholarship programs up to $3,000 per year.
• A great culture where we live out our mission "to celebrate life in environments we create by delivering…