Territory Sales Representative

Who We Are and Why We Are Successful

Electrical Equipment Company (EECO) is a full line electrical distributor that specializes in industrial automation and power solutions that provide solutions to reduce costs, increase reliability, and improve performance. Driven by ideas to make an impact for our customers, EECO invests in the capabilities required to increase understanding, drive recommendations, and take action.

EECO offers competitive compensation, career growth and development, and a strong benefits package. We are a drug‑free workplace and an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.

The Territory Sales Representative (TSR) is an outside sales professional responsible for managing and growing an existing book of middle market accounts while actively developing new business within a defined geographic territory. This role is focused on driving organic growth by increasing share of wallet within existing customers and identifying, pursuing, and converting new opportunities.

The TSR will build strong customer relationships by understanding business objectives and delivering value-driven solutions that position EECO as the preferred partner for all electrical needs. Through consistent engagement, the TSR works to embed EECO into the daily operations of assigned and prospective accounts.

This position requires close collaboration with Product Managers, vendor partners, and internal support teams to ensure a high level of service, responsiveness, and technical alignment to customer needs. Success in this role depends on effective territory planning, strong prospecting skills, and the ability to balance account management with new customer acquisition.

The TSR plays a key role in executing company growth strategy at the local level, directly impacting revenue growth, market penetration, and customer retention.

• Manage and grow an assigned book of accounts by increasing share of wallet and strengthening customer relationships.
• Identify, prospect, and develop new business opportunities within the assigned geographic territory.
• Develop and execute territory and account plans aligned with Company growth objectives.
• Build and maintain strong, professional relationships across multiple levels within customer organizations.
• Lead solution development efforts addressing customer needs (from fact finding through proposal) for both existing and prospective customers.
• Coordinate the involvement of internal resources (Product Managers, specialists, operations, and vendor partners) to meet customer expectations and drive sales growth.
• Maintain a high level of customer engagement, responsiveness, and satisfaction across all assigned and prospective accounts.
• Utilize CRM and other tools to effectively manage pipeline, track opportunities, and report on sales activity.
• Continuously develop product, application, and market knowledge to better serve customers and identify new opportunities.

• Self‑motivated and results‑driven, with a strong desire to win new business and grow existing accounts.
• Comfortable working independently in a territory, with strong time management and prioritization skills.
• Disciplined in using CRM and sales tools to plan activity, manage pipeline, and drive daily execution.
• Natural relationship builder who can quickly establish trust and credibility with a wide range of customers.
• Balanced "hunter/farmer" mindset—proactive in prospecting while consistently developing existing accounts.
• Strong communication skills with the ability to influence customer decisions and move opportunities forward.
• Curious by nature, with a desire to learn customer applications, products, and uncover new opportunities.
• Adaptable and resilient in a fast‑paced environment, with the ability to manage multiple opportunities at various stages.
• Team‑oriented, leveraging internal resources effectively while maintaining ownership of results.

• Bachelor’s degree preferred, or…