Sales Development Representative; SDR – HoistCam

Location
:
Remote or On-site
Reports To
: VP of Business Development
Job Type
:
Part-Time

As a Sales Development Representative (SDR) for Hoist Cam, you will play a key role in generating new business opportunities and reconnecting with previous customers. Your primary focus will be to identify prospects in key industries such as construction (tower and non-tower cranes), mining, steel manufacturing, maritime (tugboats and cranes), and energy sectors. You will conduct outbound outreach, develop new leads, and follow up with existing customers, helping grow the Hoist Cam business by increasing visibility and awareness within target markets.

• Research and identify potential customers across key industries, including construction (tower and mobile cranes), mining, steel manufacturing, maritime, and energy.
• Target decision‑makers such as operations managers, crane operators, safety managers, and equipment procurement officers.
• Conduct outbound outreach through cold emails, phone calls, and Linked In to introduce Hoist Cam and generate interest in product demos.
• Tailor messaging based on the prospect’s industry‑specific needs, highlighting how Hoist Cam improves operator visibility, efficiency, and safety.

• Re‑engage previous Hoist Cam customers and opportunities to introduce product updates and explore new business opportunities.
• Develop personalized follow‑up strategies based on customer history and industry requirements.
• Track and manage follow‑up activities in the CRM, ensuring consistency and timely outreach.

• Maintain accurate records of outreach efforts, customer interactions, and follow‑up actions within the CRM system.
• Monitor the lead pipeline, ensuring timely follow‑ups, and reporting progress to the business development team.
• Provide regular updates on lead generation activities and follow‑up results.

• Industries
  :
  Construction (tower and non‑tower cranes), mining, steel manufacturing, maritime (tugboats and cranes), energy, and general industrial.
• Personas
  :
  Operations managers, crane operators, tugboat captains, safety managers, equipment procurement officers, and project managers responsible for heavy equipment operations.

• New Leads Created
  :
  The number of new leads and opportunities generated through outbound prospecting.
• Follow‑Up Success
  :
  The effectiveness of follow‑up efforts with previous customers, leading to re‑engagement or upsell opportunities.
• Meetings Set
  :
  The number of meetings or demos scheduled as a result of outreach efforts.
• CRM Management
  :
  Accuracy and completeness of data entered into the CRM to track outreach and follow‑up activities.

• Experience in Lead Generation
  :
  Proven track record of generating new leads through outbound prospecting.
• Communication Skills
  :
  Strong verbal and written communication skills for outreach and follow‑up with potential and existing customers.
• Research Skills
  :
  Ability to research potential customers, markets, and industry trends to find opportunities.
• CRM Experience
  :
  Proficiency in CRM software to track outreach and follow‑up efforts.
• Self‑Motivated
  :
  Ability to work independently, stay organized, and manage your own outreach efforts effectively.

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