Sales Development Representative – Norfolk, VA

2–3 minutes

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10th July 2026

Location: Hybrid – Norfolk, VA

Reporting to: US General Manager

Salary: Base salary from $60,000 + (plus competitive uncapped OTE)

Citrus-Lime is a fast-growing SaaS business providing Cloud POS—an end-to-end retail system specifically designed for independent retailers in the Cycle, Equestrian, and Outdoor sectors. Our platform integrates EPOS, Stock Control, Ecommerce, Supplier Data, Payments, Reporting, and more, helping retailers streamline operations, improve customer experiences, and grow sustainably.

Since launching in 1999,we’vetransformed independent Cycle retail in the UK and are now expanding rapidly into Outdoor and Equestrian sectors. We have a growing customer base across the US and are building the team to match. This is a pivotal role at an exciting moment in that journey.

As our first dedicated Sales Development Representative in the US, you’ll be responsible for identifying and qualifying new business opportunities across our target markets. You’ll work across inbound and outbound channels – turning marketing activity, your own prospecting, and industry presence into qualified conversations for our sales team.

This isn’t a role for someone who wants to dial through a list and call it a day. You’ll need genuine curiosity about the independent retail sector, the ability to quickly understand what makes a prospect worth pursuing, and the confidence to start a meaningful conversation with a stranger.

You’ll work closely with our Business Development Manager, Account Executives and Marketing Team, and report directly to the US General Manager.

• Prospecting into target accounts through outbound email, phone, and social channels.
• Following up on inbound leads generated through marketing campaigns, events and content.
• Qualifying prospects against defined criteria before handing off to Account Executives.
• Collaborating with marketing to make the most of campaign activity and industry events.
• Building your presence and credibility in the specialist retail space over time.

• Proven ability to generate and qualify pipeline, whether in a formal SDR role or something adjacent.
• Strong communicator – clear, credible, and able to adapt quickly to different audiences.
• Self-starter who doesn’t wait for leads to come to them.
• Comfortable working across multiple channels and switching between inbound and outbound.
• Organized and disciplined about CRM hygiene and follow-up.
• Curious – genuinely interested in the customers you’re selling to, not just the quota.

• Experience in or knowledge of specialist retail–cycling, outdoor, equestrian, running.
• Familiarity with SaaS sales cycles.
• Experience using Microsoft Dynamics 365 or similar CRM.

• Base salary from $60,000 + (plus competitive uncapped OTE).
• 20daysvacationplus 11 federal holidays and paid office closure between Christmas and January 1st.
• Hybrid working from our Norfolk, VA office.
• A company that values contribution over tenure–strong performanceisrecognizedfast.
• Real progression opportunity as our US team grows.
• Ongoing investment in your development.
• The chance to sell something that genuinely makes a difference to the businessesyou’recalling.