Area Sales Manager
The Ryl Company is the parent company behind the fast-growing RTD beverage brand, Ryl Iced Tea. We’re a next-generation beverage company focused on delivering modern product attributes to today’s evolving consumers.
Say hello to the future of iced tea — and join us as we continue to innovate and grow. The company's mission is to help individuals "Rethink Your Liquids (RYL)" by providing clean, functional, and delicious drinks for an active lifestyle.
Ryl Tea is available nationwide, revolutionizing hydration with healthier and tastier options.
Position Summary:The Area Sales Manager will play a key role in driving sales execution and retail growth across the Norfolk, VA territory. This person will be responsible for building strong retailer and distributor relationships, growing brand awareness, driving consumer engagement, and supporting sales efforts across key markets.
We're looking for a passionate sales leader with a hands-on, can-do attitude, ideally with experience in the CPG or food & beverage space. This role is based in Virginia in the Norfolk area.
Key Responsibilities:- Deliver top-tier in-market execution and exceed performance KPIs.
- Conduct regular store visits to ensure proper execution of planograms, pricing, and display programs.
- Achieve distribution, sales, and merchandising targets within assigned territory
- Open new doors and expand distribution within existing accounts
- Drive customer retention and brand loyalty by executing compelling sales programs and retail programs.
- Conduct Samplings
- Attend trade shows & distributor events
- Manage relationships with retailers, distributors, and key accounts to maximize sales opportunities
- Attend distributor meetings, and scheduling time with distributors sales team in the trade
- Ensuring distributors merchandising personnel adequately service accounts based on sales achieved and shelf/floor space obtained by ASM
- Providing reports on day-to-day sales activities and results as required by Company, and providing necessary back-up to support sales and bonus programs objectives
- Participate in weekly internal alignment calls.
- Team Player
- Proven track record of Sales Success
- Sales and Territory Management
- Experience with VIP/Karma is a plus
- DSD Experience is a big plus
- 2-3+ years in beverage or CPG experience is a plus
- Background in sales, marketing, communications, or business
- Strong communication and organizational skills
- Ability to travel within the designated area
Base Compensation: $55,000 - $65,000 based on experience
- Performance-based bonuses
- Comprehensive Benefits package including health, dental and vision insurance
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