Brand Coordinator & Senior Merchandiser

The Brand Coordinator & Senior Merchandiser is responsible for managing, enhancing, and protecting the organization’s brand presence across all physical and digital channels. This role leads merchandising strategy, branded purchasing, gifting programs, and event-based branding. The coordinator supports marketing initiatives through design work, vendor management, and brand execution—ensuring consistency, high quality, and a strong visual identity across the organization.

Brand Coordination Maintain and enforce brand standards across all branches, departments, digital platforms, signage, apparel, and merchandise.

Support marketing campaigns, promotions, and community programs by coordinating all branded elements.

Assist in developing brand guidelines, creative templates, and new brand assets as needed.

Conduct brand audits to identify outdated materials, inconsistencies, or opportunities for improvement.

Ensure brand accuracy and compliance on all print, digital, and physical applications.

Graphic Design & Creative Support Create or assist with design of branded materials such as flyers, signage, apparel artwork, banners, packaging, labels, stickers, and promotional graphics.

Prepare print-ready files, proofs, and production layouts for vendors.

Collaborate with the marketing team on creative concepts for events, campaigns, and seasonal promotions.

Maintain a library of brand assets, merchandise artwork, photographs, and templates.

Participate in brainstorming and creative planning sessions to enhance visual storytelling.

Merchandising Strategy & Execution Lead the planning, purchasing, and management of all branded merchandise, uniforms, giveaways, member gifts, and promotional items.

Design and organize in-branch displays, seasonal layouts, and marketing presentation racks to maximize visibility and engagement.

Monitor inventory levels and maintain an organized merchandising system for all branches and event needs.

Evaluate merchandise trends to identify new opportunities for apparel, promotional products, and member-facing items.

Oversee quality control of all delivered merchandise, ensuring accuracy and excellence.

Gifting Purchasing & VIP Program Support Manage purchasing for gifting initiatives, VIP programs, member appreciation events, holiday programs, and employee recognition.

Select and curate branded and non-branded gifts that align with seasonal campaigns, member demographics, and organizational values.

Coordinate packaging, presentation, and distribution for gift programs to ensure a premium and consistent experience.

Track gifting budgets, quantities, and fulfillment timelines.

Vendor & Budget Management Serve as the primary liaison with all merchandise, apparel, printing, and gifting vendors.

Obtain quotes, proofs, samples, and approvals for all branded orders.

Negotiate pricing, quality standards, timelines, and bulk-order efficiencies.

Track all merchandising and gifting expenditures to remain within budget guidelines.

Maintain vendor compliance, brand guideline adherence, and production accuracy.

Event & Campaign Support Coordinate branded materials, signage, apparel, décor, and merchandise kits for community events, sponsor ships, branch events, and internal campaigns.

Assist with event setup to ensure professional, visually appealing branded environments.

Bachelor’s degree in Marketing, Communications, Design, Retail Merchandising, Business, or related field preferred.
2–5+ years of experience in merchandising, brand coordination, marketing operations, or design.

Proficiency in Adobe Creative Cloud (Illustrator, InDesign, Photoshop) or equivalent design tools. As well as Canva.

Strong understanding of branding, retail presentation, visual identity, and consumer behavior.

Experience with vendor management, purchasing, and inventory systems.

Excellent communication, creativity, and organizational skills.

Experience in financial services or gaming/hospitality environments is a plus.

Key Competencies Creative Eye & Strong Design Skills – Ability to interpret brand identity into clean, compelling visuals.

Brand Stewardship – Ensures consistency and accuracy across all touchpoints.

Project & Time Management – Handles multiple orders, timelines, and creative tasks efficiently.

Vendor Relations – Negotiates effectively and maintains high-quality standards.

Detail-Oriented – Tracks inventory, reviews proofs, and monitors production closely.

Collaborative Mindset – Works well with marketing, HR, operations, community, and leadership teams.

Resourceful & Proactive – Anticipates needs, plans ahead, and solves problems early.
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