Associate Director of Marketing & Fan Development

Job Title

Associate Director of Marketing & Fan Development (260253)

Athletic Department

Full-time (Monday - Friday, 8am - 5pm; frequent evenings and weekends as required)

Onsite

Negotiable based on experience

Yes

Resume, Cover Letter

Develop and execute innovative marketing, advertising, and branding campaigns to drive ticket sales, attendance, and student engagement across assigned sports. Align with internal teams to create compelling narratives that foster deep connection with fans, then deliver messaging across a variety of media to targeted audiences to ultimately generate revenue and drive increased attendance.

• Brand Management
  • Collaborate with assigned sports to define the brand of their respective programs and ensure consistent, on-brand messaging is delivered across all marketing channels for assigned sports.
  • Assist in shaping the overall brand identity of the Athletics Department and individual teams, ensuring that messaging resonates with students, fans, and the local community.
• Ticket Sales & Attendance Growth
  • Collaborate with Ticket Operations and Ticket Sales to define sales and attendance goals for assigned sports and to develop strategies that drive season ticket, partial plan, group, and single-game ticket sales.
  • Collaborate with Fan Engagement & Event Presentation to develop a plan for promotions and giveaways that drive ticket sales and attendance.
  • Leverage partnerships with traditional media outlets (TV, radio, billboard, print) to deliver mass media advertising campaigns that promote ticket packages, events, promotions, etc.; collaborate with Digital Strategy & Revenue Innovation to launch new strategies that reach targeted segments of current and prospective fans.
• Campaign Development & Execution
  • Manage advertising budgets (cash and trade) for assigned sports and develop a comprehensive campaign schedule across all channels (billboard, linear TV, streaming TV, legacy radio, streaming radio, print, community signage)
  • Collaborate with Creative Strategy (static content) and Sooner Vision (video content) to produce compelling, platform-specific content that engages fans and reinforces each sport’s brand.
  • Collaborate with Digital Strategy & Revenue Innovation to align all advertising campaigns and to support social media and email marketing efforts for assigned sports.
  • Collaborate with Fan Engagement & Event Presentation to deliver marketing campaigns through in-venue messaging, including public address announcements, video board advertisements, and concourse signage or tabling.
  • Write compelling, on-brand copy for commercials, public address announcements, live reads, and other messaging opportunities to engage fans.
  • Communicate regularly with advertising partners to update creative or landing pages, adjust schedules or budgets, and to review reports.
  • Analyze advertising campaign results against ticket sales data to adjust marketing strategies as needed to optimize performance.
• Student Engagement & Campus Outreach
  • Develops and executes strategies to increase student attendance, including partnerships with student organizations and targeted campaigns through social, email, text, and influencer marketing
  • Collaborate with Digital Strategy & Revenue Innovation to deliver messaging to students through social media, email, text, and influencer marketing campaigns.
  • Lead the marketing and advertising strategy for the department’s student attendance incentive program, Sooner Rewards.
• Special Projects
  • Lead the marketing and advertising strategy for the department’s youth engagement program, Sooner Kids Club
  • Prepare regular reports on marketing campaign performance, attendance trends, and fan engagement metrics, offering insights and recommendations for future initiatives.
  • Support Fan Engagement & Event Presentation with operational needs on football gamedays and special events.
  • Contribute to long-term strategic planning and initiatives to elevate the overall profile of the athletics program.
• Performs other duties as assigned.

Required

Education and Experience:

Bachelor's Degree,
AND
:

• 2 years…