Marketing Director

## Marketing Director Norman, Oklahoma Marketing /Full
- Time /Hybridapply for this job $115,000 - $130,000 a year

Location:

This position is based in Norman, OK with hybrid work options. Local candidates to Norman and Oklahoma City, preferred.

Shape the Future of Online Learning with OU Education Services:

OU Education Services (OUES) is a nonprofit corporation established to manage and expand online learning for the University of Oklahoma System. As a growing education technology organization, we are dedicated to delivering innovative solutions that enhance learning outcomes, improve student experiences, and support the university's mission of providing high-quality education to learners everywhere.

At OUES, we prioritize collaboration and provide opportunities for our teams to work closely to deliver meaningful, impactful results. We are a talent focused organization and encourage applicants from all regions, we have a preference for candidates who are in or open to relocating to the Oklahoma City metro area. Being part of our vibrant community fosters richer collaboration and a stronger alignment with OU and the OUES mission.

About the Role:

The Director of Marketing is responsible for driving measurable student acquisition growth through data-informed marketing strategies and deep understanding of the student lifecycle. This leader combines strategic insight, analytical rigor, and cross-functional collaboration to accelerate enrollment outcomes, optimize marketing performance, and strengthen institutional partnerships. As a member of the OUES leadership team, this role also contributes to the overall growth strategy of OUES and OU Online, helping shape how we reach, serve, and support learners  Responsibilities:
· Student Acquisition Growth (Primary Accountability):
Lead the design and execution of multi-channel marketing strategies that deliver measurable enrollment growth across programs and support the student acquisition funnel from initial inquiry through enrollment. Set clear, portfolio-level acquisition and enrollment targets in partnership with OUES and OU Online leadership and regularly report progress against those goals.
· Lifecycle & Marketing Analytics:
Build and maintain robust analytics frameworks that illuminate the student journey from awareness to enrollment. Develop and leverage dashboards and KPIS in partnership with media, IT and analytics to monitor lead quality, conversion rates, and campaign efficiency, enabling agile optimization and forecasting.
· Data-Driven Decision Making:
Use data modeling, segmentation, and attribution analysis to guide campaign strategy and resource allocation. Partner with analytics, media, and enrollment teams to convert insights into actionable strategies that improve ROI and student outcomes.
· Media Buying & Campaign Activation:
Oversee marketing managers designing/buying targeted media investment beyond core digital channels (e.g., out-of-home, radio, sponsor ships, experiential marketing, list purchase) to enhance reach and engagement with key audiences. Lead strategy and coordination with the digital media team to ensure a coordinated omnichannel effort.
· Marketing Automation & Lead Nurturing:
Manage and optimize automated marketing workflows that nurture leads throughout the decision cycle, leveraging content personalization and CRM insights to increase applicant conversion.
· Campus & Partner

Collaboration:

Act as the senior marketing liaison across campus or partner institutions, ensuring alignment on strategic objectives, messaging, and performance goals. Define and execute campus relationship efforts, delivering transparent updates and building collaborative partnerships across a variety of stakeholders. As part of the OUES leadership team, represent marketing and student acquisition perspectives in key planning and governance forums with campus partners.
· Performance Reporting:
Deliver clear, actionable reporting to internal and external stakeholders on campaign performance, lead-to-enrollment conversion, and ROI. Present insights that influence executive decisions and institutional marketing strategy. Use these insights to inform…