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Social Media Coordinator

Job in Norman, Cleveland County, Oklahoma, 73071, USA
Listing for: The University of Oklahoma
Full Time position
Listed on 2026-08-09
Job specializations:
  • Marketing / Advertising / PR
    Social Media Marketing, Digital Marketing, Marketing Communications, PR / Communications
Salary/Wage Range or Industry Benchmark: 60400 USD Yearly USD 60400.00 YEAR
Job Description & How to Apply Below
* 493707

* Norman

* Arts, Media & Communications

* Marketing & Communications

* S09

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Pay Range:
Targeted salary up to $60,400, depending on experience.

Benefits Eligible:
Yes

Work Schedule:

M - F, 8 - 5 with nights and weekends as needed for event coverage.

Position Introduction:

At the University of Oklahoma, every story has the power to inspire, inform, and change lives. We're looking for a creative, strategic, and digitally savvy Social Media Coordinator to join the OU Marketing & Communications team to help tell those stories across one of the nation's top universities.

Based in Oklahoma City at the University of Oklahoma Health Campus, this position is ideal for a strategic communicator who is passionate about healthcare, higher education and creating content that makes a meaningful impact. The successful candidate will bring creativity, sound judgment, and a deep understanding of today's social media landscape while serving as a trusted partner to clinicians, researchers, faculty, and university leadership.

This is an opportunity to take ownership of a dynamic portfolio of institutional social media channels, developing content strategies that engage diverse audiences while supporting one of the nation's leading academic health systems. From breakthrough medical research and innovative healthcare programs to student success and community impact, you'll help tell the stories that define the University of Oklahoma, while working with one of the top higher ed social media departments in the country.

What you'll do:

* Lead the strategy, planning and day-to-day management of assigned institutional social media channels.

* Create compelling photo, video and written content that highlights patient care, medical education, research and community impact.

* Build relationships with physicians, researchers, faculty, staff and communicators to identify and develop impactful stories.

* Develop and execute organic and paid social media campaigns that strengthen engagement and advance institutional priorities.

* Monitor social conversations, manage online communities and provide guidance during time-sensitive communications.

* Analyze platform performance and audience insights to continually refine strategy and maximize results.

* Stay ahead of emerging platforms, trends and best practices to ensure OU's digital presence remains innovative and competitive.

If you're a strategic storyteller who thrives in a collaborative environment and wants to help shape the digital voice of Oklahoma's premier academic health campus, we encourage you to apply.

View full job description

Required

Education and Experience:

* Bachelor's Degree in Marketing, Communications, Public Relations, or a related field.

* 3 years of experience in a social media management

Department Preferences:

* Background in health care marketing

Additional Department Duties:

Responsible for developing strategic social media content that engages audiences across the University of Oklahoma, including the OU Health Campus, supporting institutional priorities through digital storytelling.

* Manage the daily operations of assigned institutional social media channels, including Facebook, X, Instagram, Linked In, You Tube, Tik Tok, and emerging platforms.

* Create content that highlights education, research, patient care, community impact and other institutional priorities while supporting a broad range of university initiatives.

* Monitor trends, tools and emerging platforms to keep the university's digital presence current and competitive.

* Collaborate with communicators, marketers and content creators across the University of Oklahoma and OU Health Campus to ensure brand consistency and effective execution across social media channels.

* Plan and execute paid and organic social media campaigns in collaboration with the strategic marketing team to drive engagement, reach and conversions.

* Create, curate and manage original, high-quality content, including photography, video, written and audio content, tailored to each social media platform.

* Develop and maintain editorial calendars to ensure consistent and timely posting across all managed…
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