Communication and Marketing Specialist

SEEKING:

We are seeking a Communication and Marketing Specialist for our agency

Chief Financial Officer

The Administrative Office of Child Care of the Berkshires (CCB) provides a variety of support services to the agency as a whole, including human resources, finance and accounting services, strategizing on essential day-to-day business operations, leading core initiatives, and establishing organization-wide policies and procedures in order to support the childcare and family support services of the agency.

The Communication and Marketing Specialist provides communication and marketing support to the Chief Financial Officer (CFO) and Senior Management team, leading initiatives that strengthen the visibility and outreach of CCB. Primary responsibilities include managing communication strategies, coordinating marketing efforts, and overseeing social media presence.

Under general supervision, the Communication and Marketing Specialist performs a variety of marketing and communication functions, developing and managing local initiatives across both traditional and digital media platforms. This position interacts regularly with CCB personnel, consumers, and the public on a wide range of communications-related matters.

The Communication and Marketing Specialist will identify opportunities for new content and public relations projects that align with CCB’s mission and marketing objectives. The position will also represent CCB at events both on-site and within the community, including annual meetings, press events, open houses, and outreach activities.

• Prepare and publish publicity content such as press releases, newsletters, website updates, and other CCB related announcements.
• Create, plan, and publish engaging social media content on a regular schedule, monitoring performance, and growing our online presence.
• Assist with creative projects, including but not limited to graphic design and development of marketing materials. Prepare materials for CCB events, as assigned.
• Design and support production of CCB’s annual report.
• Gather and analyze data to continually improve the quality and effectiveness of marketing and communications initiatives.
• Attend and contribute to internal meetings as needed.
• Perform other duties as assigned to support the overall mission and goals of CCB.