Commercial Initiatives Manager, Extended Stay

JOB SUMMARY

The Extended Stay Commercial Initiatives Manager supports the development, coordination, and delivery of commercial initiatives that drive performance across the Extended Stay segment. Operating as an individual contributor, this role partners closely with cross‑functional teams—including Centers of Excellence, Franchise Performance, Brand Activation, E‑commerce, Loyalty, and Distribution—to help design, test, and implement initiatives that improve segment revenue and operational efficiency.

While this is not a managerial role, the position leads initiatives and work streams by coordinating stakeholders, managing timelines, facilitating alignment, and ensuring successful execution of defined commercial programs. The role requires strong analytical capabilities, structured project management, and the ability to translate data and business needs into actionable recommendations. Work typically involves moderately complex initiatives with impact at the departmental or segment level, completed with regular guidance and support from the Director of Extended Stay Commercial Strategy.

The ideal candidate is a collaborative problem‑solver who can manage multiple priorities, synthesize insights, support decision‑making processes, and help commercial teams execute effectively in a matrixed environment.

• Apply a structured, data‑informed approach to identify opportunities that support revenue growth and/or operational efficiency improvements across the Extended Stay segment.
• Lead defined initiative work streams, managing scope, timelines, documentation, and alignment with cross‑functional partners while escalating risks or issues as needed.
• Assist in designing commercial initiatives by gathering business requirements, coordinating input from subject‑matter experts, and ensuring proposals reflect operational realities and franchisee considerations.
• Collaborate with E‑commerce partners to enhance how Extended Stay offerings show up within digital customer journeys, including website content, booking flows, merchandising placement, and conversion‑focused testing.
• Engage with Sales teams to improve the effectiveness and efficiency of outbound prospecting capabilities through better access to data and enhanced lead prioritization.
• Partner with Loyalty teams to evaluate long‑stay guest needs and contribute insights to the development of enhanced benefits, communications, and value propositions.
• Coordinate with Distribution teams to support activation of new channels or optimizations within existing channels that expand reach for Extended Stay properties.
• Contribute to the creation of initiative success metrics (KPIs) by assisting with metric definition, performance logic, and reporting structure; ensure alignment of performance indicators with broader Extended Stay commercial goals.

• Support initiative pilots and segment‑wide rollouts by coordinating meetings, timelines, communications, field feedback loops, and documentation of requirements and outcomes.
• Lead defined implementation components or phases, ensuring work is executed on schedule and in alignment with cross‑functional expectations.
• Conduct structured analysis to validate pilot learnings, assess initiative performance, and identify next‑step recommendations; elevate findings that may impact scope, timeline, or broader commercial strategy.
• Prepare clear and organized dashboards, summary reports, and presentations that translate data into meaningful insights for stakeholders and leadership.
• Assist in building repeatable evaluation frameworks and templates that improve initiative consistency and reduce friction in future rollouts.
• Facilitate cross‑functional working sessions to ensure alignment on goals, status, risks, and resource needs across internal partners and field‑facing teams.
• Gather qualitative and quantitative feedback from Franchise Performance teams and franchisees to help refine initiatives and ensure practical applicability across properties.
• Contribute to decision‑making materials used for enterprise prioritization, resource allocation, and…