Lead Tech Personalization Product Manager – Adobe Platform; AEP

Job Description:

Join AT&T and help shape the future of communications and technology that connect the world. We value innovators who seek to explore the unknown and challenge the status quo. Bring your bold ideas and fearless spirit to redefine connectivity and transform how people share stories and experiences. At AT&T, you won’t just imagine the future—you’ll build it.

Personalization Product Manager – Adobe Experience Platform (AEP)

About the Role

We are looking for an experienced Personalization Product Manager to own and scale our Adobe Experience Platform (AEP) personalization capabilities across the enterprise. In this role, you will define the roadmap, drive delivery, and champion adoption of data-driven, real-time personalization experiences across all digital channels. You will partner with engineering, data science, marketing, and architecture teams to turn unified profiles, identity resolution, and AI-powered decisioning into meaningful customer outcomes.

This role combines product vision, customer-centric thinking, cross‑functional orchestration, and disciplined delivery management to ensure our AEP personalization roadmap lands reliably, predictably, and with measurable business impact.

If you thrive at the intersection of technology, data, and customer experience—and you’re passionate about personalization at scale—this is the role for you.

• Lead and manage the delivery of AEP personalization capabilities—including Real‑Time CDP, Journey Optimizer, Offer Library, Target—within the enterprise personalization ecosystem.
• Define and evolve the product vision, strategy, and roadmap for AEP‑enabled personalization across channels.
• Prioritize use cases and capabilities based on business value, customer insights, and data‑driven decision‑making.
• Translate business needs into clear user stories, acceptance criteria, and prioritized backlogs for engineering teams.
• Partner with cross‑functional teams to ensure AEP integrations are scalable, reliable, and aligned to business goals.
• Manage cross‑team dependencies, ensuring clarity on ownership, deliverables, and timelines.
• Drive MVP‑based, iterative delivery to accelerate time‑to‑value.
• Drive end‑to‑end delivery planning across engineering, data, design, marketing, legal, and vendor teams.
• Establish and manage program governance rituals—weekly checkpoints, risk reviews, dependency dashboards, and executive readouts.
• Monitor key KPIs (conversion, CSAT, LTV, engagement) to inform roadmap decisions and optimization.
• Serve as the primary point of contact for program updates to leadership, cross‑functional partners, and external vendors.
• Serve as an internal evangelist for AEP and omnichannel personalization, increasing awareness and adoption across teams.
• Collaborate closely with analytics, data engineering, and machine learning teams to enable real‑time insights and personalization use cases.

• 7+ years of product management experience, ideally in personalization, customer data platforms, or related Mar Tech functions.
• Hands‑on familiarity with Adobe Experience Platform
  , including Real‑Time CDP, Journey Optimizer, Target, Customer Journey Analytics, or related components.
• Strong program management foundation—road mapping, dependency management, risk mitigation, cross‑team leadership.
• Strong understanding of modern web technologies, APIs, content management systems, and data pipelines.
• Experience writing technical user stories and working with engineering teams in an Agile environment.
• Ability to simplify complexity and communicate clearly across business and technical audiences.
• Analytical mindset with comfort interpreting data and using it to guide decision‑making.
• A passion for building digital experiences that feel intuitive, relevant, and real‑time.

• Adobe Journey Optimizer, Adobe Real‑Time CDP or Adobe Target Business Practitioner Professional certification
• Experience with Adobe Real‑Time CDP, Adobe Target, Adobe Journey Optimizer, or Adobe Customer Journey Analytics
• Direct experience with delivering use cases via machine learning/AI recommendation systems

Supervisor: No

This position requires office presence of a…