Director, Integrated Brand Communications

Heartstream is building on our 40+ year legacy of growth and innovation in emergency medical technology to continue passionately pursuing our mission of saving lives, lowering the cost of healthcare, and advancing the science of resuscitation while serving the public access AED, EMS, military, and hospital market segments. Heartstream includes leading brands and products like Heart Start AEDs, Intrepid and DFM
100 monitor defibrillators, Tempus monitor and Tempus ALS systems, and Corsium and ECI informatics solutions.

We are seeking a seasoned, strategic, and highly collaborative Director of Integrated Brand Communications to own and elevate Heart Stream’s internal and external communications ecosystem. This role will define and execute integrated brand, PR, and communications strategies that amplify Heart Stream’s voice, strengthen stakeholder connection, and drive measurable business outcomes across global markets. This leader’s team will serve as the point of ownership for Heart Stream’s brand identity, voice, and narrative, ensuring consistency, clarity, and credibility across all communications.

The role balances strategic leadership with selective hands-on execution, partnering broadly across the organization to align communications with commercial priorities while building long-term brand equity.

• Develop and lead a comprehensive integrated brand communications strategy aligned with Heart Stream’s business, commercial, and growth objectives.
• Serve as the enterprise brand steward and governance lead, defining brand standards, messaging frameworks, and narrative architecture across all internal and external touchpoints.
• Act as a trusted communications advisor to executive leadership, shaping enterprise-level messaging and ensuring alignment between strategy, brand, and execution.
• Ensure brand consistency and compliance across campaigns, assets, and channels developed by internal teams and external partners.

• Own Heart Stream’s PR and external communications strategy, including media relations, press releases, executive thought leadership, spokesperson preparedness, and crisis communications.
• Lead the development of press materials, key announcements, and reputation-building initiatives that reinforce Heart Stream’s leadership in emergency care.
• Manage PR agencies and external partners to drive high-quality coverage, credibility, and visibility across healthcare, medical device, and public safety audiences.

• Lead integrated campaign strategy and development, ensuring cohesive storytelling across brand, PR, internal communications, and go-to-market initiatives.
• Partner across the enterprise to align campaign narratives with product launches, commercial priorities, and regional market needs.
• Ensure campaigns are designed to support awareness, demand generation, and revenue growth, while maintaining brand integrity and regulatory rigor.

• Shape and execute internal communications strategies that drive clarity, engagement, and alignment across a global organization.
• Develop executive and enterprise messaging for key moments, including company updates, milestones, town halls, all-hands, fireside chats, and organizational change.
• Reinforce Heart Stream’s mission, values, and strategic priorities through consistent and compelling internal storytelling.

• Lead the creation of select high-impact content, including press releases, executive communications, campaign messaging, and brand-led video assets.
• Provide creative direction and brand oversight for visual, video, and campaign assets developed by internal teams or external agencies.
• Ensure all content- regardless of where it is produced- meets brand, quality, and compliance standards.
• Manage and mentor brand team and oversee brand-related creative resources, acting as the strategic lead.

• Operate as a highly collaborative leader who works seamlessly across functions, regions, and cultures to break down silos and drive alignment.
• Partner broadly…