Product Manager III

Company Overview

Verathon
is a global medical device company focused on supporting customers by being their trusted partner, delivering high-quality products that endure over time and ensure clinical and economic utility. Two areas where Verathon has significantly impacted patient care, and become the market leader in each, are bladder volume measurement and airway management. The company’s Bladder Scan portable ultrasound and Glide Scope video laryngoscopy & bronchoscopy systems effectively address unmet needs for healthcare providers and meaningfully raise the standard of care for patients.

Verathon, a subsidiary of Roper Technologies, is headquartered in Bothell, Washington, USA and has international subsidiaries in Canada, Europe and Asia Pacific. For more information, please

Verathon® is looking for a Product Manager III to become the newest member of our Airway Team located in Bothell.

You will be responsible for leading and executing new product launch strategies and plans, driving awareness and demand for endoscopy, managing a product portfolio, delivering sales training and communication, and supporting the overall growth of the business. You will collaborate closely with team members in several areas including product planning, marketing communications, the sales team, customer care and operations to effectively grow and manage the product portfolio.

The ideal candidate is a strong cross-functional leader and embraces collaboration, strives for marketing excellence, demonstrates solid business acumen, and operates effectively strategically and tactically with a proven track record of delivering results.

If you are an experienced and driven marketing professional looking for a new challenge in a rapidly growing business with a purpose of making a real difference in today’s world, then the Product Manager, at Verathon is the job you have been looking for.

• Lead new product introductions including the formulation of marketing objectives, strategies, tactics, and measures to meet and surpass business goals. Manage the cross-functional implementation of plans, including marketing assets, awareness campaigns, and sales training/communication.
• Create and execute the marketing plan(s) including product marketing strategy, product mix, and growth plans in collaboration with marketing program management, digital marketing, and regional marketing teams.
• Lead the development of product and/or campaign value propositions, positioning, and messaging.
• Develop a strong customer understanding to help optimize product requirements and marketing campaigns. With supervision, lead market research and competitive studies to be expert on clinical needs, buying behavior, competition, and industry trends.
• Develop online and offline marketing deliverables as well as sales and channel enablement tools (literature, brochures, website content, etc.), training materials, and field and customer communications working with the marketing communications team.
• Develop and execute end-of-life strategy and plans working cross-functionally.
• Track key competitors and work collaboratively on competitive analysis to support internal communication and sales channel support.
• Manage product pricing and promotions with regular reviews, proposed changes, execution, and communication.
• Work effectively with network of clinical champions / key opinion leaders to support marketing efforts and help accelerate product adoption.

• Bachelor degree in relevant field: MBA preferred
• 5 years of product management or relevant experience
• Product Management experience in the medical or high-tech B-to-B industries.
• Proven product marketing / management and new product launch experience.
• Demonstrated experience in pricing strategy, and competitive positioning.
• Experience developing and executing a product lifecycle management strategy.
• Demonstrated ability to lead, collaborate, and influence cross-functionally
• Excellent problem solving and critical thinking skills.
• Ability to develop knowledge of clinical applications and hospital economics across global geographies.
• St…