Digital Marketing Specialist

Description

For more than 35 years, Mackie has helped musicians, creators, performers, educators, and audio professionals make great sound with reliable and innovative professional audio solutions.

The Digital Marketing Specialist supports that mission by partnering with the Marketing Director to execute digital marketing strategies that drive brand awareness, customer engagement, and revenue across Mackie’s global digital channels. This role works cross-functionally with Product Marketing, Creative, Sales, and Product Management to develop and optimize digital experiences across , Amazon, social media, email, paid advertising, and creator partnerships. The position also supports sustained product growth through evergreen campaigns, customer lifecycle initiatives, and the continued development of Mackie’s Artist Program.

• Partner with the Marketing Director to execute integrated digital marketing campaigns supporting new product launches, evergreen initiatives, promotional campaigns, and brand awareness objectives.
• Manage Mackie’s digital presence across , Amazon Product Detail Pages, the Amazon Brand Store, email marketing, paid media, and social channels to ensure a consistent, high-quality customer experience.
• Manage external digital marketing agencies and advertising partners responsible for paid search, paid social, display advertising, Amazon Advertising, and other digital media initiatives. Ensure campaigns align with Mackie’s marketing objectives and performance goals.
• Manage external SEO, website, and e-commerce partners to execute search optimization, website enhancements, digital merchandising, and conversion rate optimization initiatives that improve customer engagement and online sales performance.
• Partner with the Product Marketing Manager and Lead Copywriter to execute customer lifecycle marketing initiatives supporting product education, warranty registration, accessory attachment, software engagement, and repeat purchases through coordinated email marketing and digital campaigns.

• Partner with Product Marketing to translate launch assets into channel-specific content, including website experiences, paid advertising, email campaigns, social media, Amazon merchandising, and short-form video.
• Coordinate with internal Creative teams and external agencies to deliver digital assets optimized for each marketing channel and customer touchpoint.
• Collaborate with Sales, Product Management, Customer Support, and Product Marketing to ensure consistent messaging and seamless customer experiences across digital touchpoints.

• Partner with the Marketing Director to execute and expand Mackie’s Artist Program by identifying, onboarding, and supporting musicians, creators, educators, reviewers, and industry partners.
• Manage creator outreach, product seeding logistics, campaign coordination, and ongoing communications to generate authentic user-generated content and build long-term brand advocacy.
• Repurpose creator-generated content across paid advertising, social media, website content, Amazon merchandising, and other evergreen marketing initiatives.

• Monitor campaign performance across digital channels and provide recommendations for optimization based on customer insights, analytics, and business objectives.
• Manage relationships with external marketing vendors, agencies, creator partners, and digital service providers.
• Stay current on emerging digital marketing technologies, advertising platforms, consumer trends, and industry best practices to continuously improve Mackie’s digital marketing execution.