Senior Manager, Digital Marketing

At the National Inventors Hall of Fame ® (NIHF), we’re always growing, innovating and building inspiring experiences. Each one of us is empowered to do meaningful work that sparks creativity in communities across the country.

Want to be a part of something monumental? Explore new opportunities to join our dynamic nonprofit.

Position: Senior Manager, Digital Marketing

Location: North Canton, OH

Remote Status: Hybrid

Job : 624

# of Openings: 1

The Senior Manager of Digital Marketing leads the digital marketing strategy across B2C, B2B, Fundraising, and Events, ensuring a cohesive, data‑driven approach that supports brand awareness, customer acquisition, engagement, and revenue growth. This role provides strategic oversight across all digital tactics, while partnering closely with cross‑functional teams. The ideal candidate combines strategic thinking, strong analytical skills, and proven people leadership.

• Lead, guide, and mentor a team of six (five direct reports and one indirect) across paid media, SEO, website management, email, social media, and PR
• Own digital marketing budgets and forecasts
• Ensure timely and effective execution of initiatives
• Review and approve team deliverables to ensure alignment with strategic objectives and performance goals
• Maintain team process documentation, workflows, and operational best practices
• Manage administrative responsibilities, including timecards, PTO, budget approvals, and reconciliations
• Develop and evolve digital marketing strategies with a focus on customer acquisition, engagement, brand awareness, and revenue growth
• Guide SEO strategy to adapt to changes in the search landscape, including evolving user behavior and AI‑driven search experiences
• Provide strategic leadership for national and regional paid media initiatives across search, programmatic and paid social
• Provide email and lifecycle marketing strategy support to ensure alignment with business and engagement goals
• Ensure strong integration between PR and organic social strategies to amplify reach, visibility and engagement across channels

• Oversee the invent.org website, including page layouts and UX recommendations, to align with best practices and improve the user experience
• Manage website update requests across departments by coordinating with internal web support and external development partners

• Own digital tracking and reporting by managing relationships with IT and external vendors
• Analyze digital performance across channels and present key insights, trends, and actionable recommendations to senior leadership
• Collaborate closely with cross‑functional teams including education, sales, fundraising, events, IT, and reporting to ensure cohesive and effective digital support across the organization

• Bachelor’s degree in Marketing, Advertising, Communications or a related field
• 8-10+ years of digital marketing experience with progressive responsibility across multiple audiences and objectives
• 4+ years of management experience
• Proactive, solutions‑oriented mindset with the ability to work independently and solve complex problems
• Supportive leadership style grounded in emotional intelligence, trust, and accountability, with the ability to balance high performance standards and organizational goals
• Proven experience collaborating across departments and managing stakeholders
• Strong analytical skills with a data‑driven, results‑oriented approach
• Exceptional attention to detail and strong written and verbal communication skills
• Agile, test‑and‑learn mindset with comfort adapting to change
• Proven ability to manage and optimize large budgets
• Energetic, adaptable, and passionate about digital marketing and team leadership
• Hands‑on experience with platforms such as Google Analytics, Google Tag Manager, Google Ads, Meta, Linked In, Moz, Hootsuite, Salesforce Marketing Cloud, or similar tools preferred
• Ability to regularly work in the office and attend in‑person meetings
• Ability to communicate effectively via email, chat, phone, and in‑person meetings
• Requires regular, reliable, and on‑time attendance