Creative Strategist

Job Title: Creative Strategist DACH

Work Location: Berlin (Remote First but need to be able to come into office)

Start Date: As soon as possible

Whalar is the leading, most awarded, independent Creator and Social agency. We transform brands into cultural drivers by unlocking the full creative power of Creators.

We go beyond the conventional social and influencer strategy. We have the technology and methodology to tap into the beating pulse of communities, listen to nuances that move culture, and connect brands in ways that make them unforgettable.

With hubs in London, Berlin, New York, and Los Angeles, our reach is global. Learn more:

Our German business in DACH is growing and so we are looking for a creator-first, Germany-based Creative Strategist who lives and breathes social platforms, creator culture, and online communities to inspire, plan, and execute visions for brands in the DACH region.

Reporting directly to the Creative Strategy Director DACH, you'll play a key creative and strategic role, consistently pushing creative boundaries and staying ahead in the continuously evolving landscape of social media, creative advertising, and effectiveness in the creator economy.

In addition to supporting strategy across key clients, new business pitches and shaping innovative campaigns, you'll also contribute to building processes internally and with our clients. This role is an opportunity to be part of the team shaping the future of creator-first creative strategy.

• Support unpacking client briefs, identifying the exact strategic outcome and what is required to achieve it
• Create together with the Creative Strategy Directors compelling, creator-led creative and social strategies rooted in actionable insights for key new business pitches
• Proactively generate original, insight-driven strategic ideas, challenging and inspiring creative thinking for Whalar clients
• Identify and develop community and creator strategies for short-term and annual projects in close collaboration with the Creative Strategy Directors, Research & Insight, Client Services, Design and Community teams
• Build and shape creator briefings to ensure on-strategy creator co-creation
• Provide creative and strategic support to key accounts, collaborating with the Creative Strategy team and the regional team to identify strategy opportunities and enhance existing relationships
• Consult on paid media strategies and platform-specific rollout plans with partner media agencies to ensure the strategy is executed effectively
• Collaborate cross-functionally with teams like Paid Media, Measurement & Analytics, Creator Partnerships, and Client Services to develop comprehensive client solutions and ensure our creative strategic visions come to life throughout the execution process
• Use measured campaign outcomes to continually inform and refine future strategies and ideas
• Stay abreast of emerging social media trends, technologies, and platforms, integrating them strategically into projects and proactive thought leadership

• 2 - 6+ years of experience in creative, social media, and content strategy
• Fluency in social media platforms and their unique dynamics, including extensive knowledge of user behaviors, platform best practices, creator ecosystems, and emerging platform trends
• You are platform-native and deeply immersed in creator culture, with a strong understanding of trends, creators, and audience behaviours across Tik Tok, You Tube, and Instagram
• Strong analytical skills; comfortable transforming sets of data into actionable insights
• Meticulous, culturally rooted creative thinker and practitioner with a strong point of view on emerging trends, communities, and internet culture
• Passion and experience in the creator economy and ecosystem and its evolving landscape. Community is not just a word to you. You actively drive and foster collaboration, and this passion fuels your insights
• Clear and sharp communication is a top priority for you
• Comfortable pitching and confident when presenting to clients and team members
• You have outstanding…