Broadcast and Emerging Media Specialist

Position Details

Division:
University, Communications and Marketing

Department:
Creative Services

Working Title:

Digial Media Specialist

Vacancy Type:
Probationary Permanent Full Time

Min T/E Requirements:
High school diploma or equivalency and one year of experience related to the area of assignment in a broadcast television, radio and emerging media environment; or equivalent combination of training and experience.

FTE: 1

Position Overall Competency Level: J

Recruitment Range: $35,880 - $47,588

Anticipated Hiring Range: $47,588

Position #: 178

FLSA Status:
Non-Exempt

Months per year: 12

Work Schedule = e.g. 8-500

Work Schedule Type

Is this a grant funded position? No

If yes, please indicate the end date of the grant. (if applicable) N/A

Primary Purpose of Organization Unit:
Promote, market, and advertise UNCP to all constituents.

Primary Purpose of Position:
The Digital Media Specialist creates compelling videos and photos that showcase campus life, academic excellence, and student success. This role captures the vibrant spirit of the institution through high-quality photography and video. The content will be used for recruitment, alumni engagement, and university-wide marketing across all digital platforms. This role shoots, edits, and outputs both short and long format video/multimedia productions, as well as capturing high-quality institutional photography for distribution to internal and external audiences.

Working closely with the University Communications and Marketing UCM team, this individual will independently manage photography and video projects from concept to completion, maintain a comprehensive digital archive, and help lead the visual strategy for the university.

The Digital Media Specialist creates compelling videos and photos that showcase campus life, academic excellence, and student success. This role captures the vibrant spirit of the institution through high-quality photography and video. The content will be used for recruitment, alumni engagement, and university-wide marketing across all digital platforms. This role shoots, edits, and outputs both short and long format video/multimedia productions, as well as capturing high-quality institutional photography for distribution to internal and external audiences.

Working closely with the University Communications and Marketing UCM team, this individual will independently manage photography and video projects from concept to completion, maintain a comprehensive digital archive, and help lead the visual strategy for the university.

Key Responsibilities

• Video Production & Editing: Shoot, edit, and output short and long format video/multimedia productions. Edit video to the required length, caption as needed, and insert supporting B-roll footage and sound to complete each project.
• Lead University Photography: Act as the photographer for the university, capturing high-quality images of campus life, marketing campaigns, headshots, and institutional needs.
  Campus
  
  Collaboration:
  
  Schedule taping and photo sessions with campus constituents including faculty, staff, students, trustees, and alumni. Record interviews to be used as promotional pieces for the university.
• Archiving & Asset Management: Film, shoot, and maintain an archive of raw video footage and still photography of campus interiors and exteriors from all seasons, as well as special events like convocation and commencement, for use primarily on the web or social media.
• Strategic Teamwork: Collaborate with the UCM staff-particularly the webmaster, director of creative services, and director of admissions marketing-to determine division priorities and needs. Work closely with staff on strategic planning initiatives.
• Equipment Management: Responsible for researching and recommending equipment purchases and upgrades to ensure the university can effectively create and distribute modern video, photo, and multimedia content.

• Camera Operation: Proven experience operating a variety of DSLRstill cameras and HD video cameras for high-end photography and videography.
• Post-Production: Working knowledge of non-linear editing software, photo editing tools (such as Photoshop…