Sr Manager Velo - Brand Marketing

REYNOLDS AMERICAN has an exciting opportunity for a Senior Manager Brand Marketing – VELO in Winston‑Salem, NC.

We are looking for a dynamic, creative, and passionate brand leader who possesses strong commercial acumen and passion for brand equity. The Senior Brand Manager for Velo is a strategic role that works to ensure that the brand ethos and commercial objectives are met. This role will be responsible for leading and executing a defined portion of the Velo brand product portfolio and marketing strategy to build the profile, image, awareness, accessibility, and credibility of Velo, resulting in increased consideration, trial, and loyalty with Adult Nicotine Consumers.

The Sr. Brand Manager must garner and leverage US ANC insights to build strong plans and drive share to accelerate brand growth. This role also requires a high level of engagement and collaboration with cross‑functional teams and external partners on go‑to‑market strategies to ensure sustainable growth.

• Development and creation of commercial plans tailored to address the consumer missions (ANC Migration, Competitive Conquest, and Loyalty)
• Drive and deliver sustainable brand performance (Grow the consumer base, drive revenue, win share and maximize profit)
• Lead campaign architecture by defining audience, messaging (RTBs), and channel strategy.
• Assist in the development and ongoing evolution of brand equity programs and creative platforms.
• Manage, drive, execute and measure performance of new product launches (Business Cases, Performance tracking, and action plans).
• Support operational plan development to drive brand goals that resonate with brand’s Adult Nicotine Consumers (ANCs).
• Ensure corporate strategy and regulatory guidelines are managed and met across all marketing initiatives.
• Support in the development of the long‑term product portfolio pipeline.
• Lead the delivery of consumer research to address brand needs and enables decision making.
• Lead state and customer‑level analyses and translate insights into executable commercial plans.
• Collaborate and inspire team members to achieve the brand objectives/KPIs.
• Collaborate with a broad, cross‑functional team:
  Digital Marketing and Activation, Finance, Revenue Growth Management, Trade Marketing, Operations, RS&D, Legal, & External Relations to execute the plan and achieve brand objectives/KPIs.
• Serve as a brand steward across the cross‑functional teams.
• Gain support for new ideas, strategy shifts and lead change throughout the organization where/when appropriate.

• Bachelor’s Degree required.
• 5+ years relevant corporate marketing experience in CPG.
• Prior brand marketing experience in CPG category.
• Understanding of pricing dynamics in CPG categories.
• Strong analytical capabilities and commercial acumen.
• Excellent project management skills.
• Ability to write clear briefs to commercialization.
• Demonstrated leadership and ambition in driving success of impactful corporate goals.
• Ability to deal with ambiguity while progressing to achieve key milestones.
• Functional area
  
  expertise and working understanding of the marketing process.
• Excellent communication, problem‑solving & influencing skills, including personal presentation, emails and building presentation.

• 401(k) plan that offers opportunity to save on pre‑ and post‑tax basis up to 50 percent of eligible compensation.
• Comprehensive health‑ and welfare‑benefits package (including medical, dental, vision, and prescription drugs).
• Health Savings Account start‑up contribution for employees who elect the high deductible health plan.
• Flexible spending accounts for both Health Care and Dependent Care.
• Employee assistance program offering 8 free counselling sessions, per issue, each calendar year for employees and their dependents.
• Company paid life insurance of 1x annual base pay ($50,000 minimum).
• Company paid accidental death or dismemberment insurance of 2x annual base pay ($50,000 minimum).
• Voluntary insurances offered at group rates: employee and dependent life insurance, AD&D insurance, critical illness, accident coverage, disability buy‑up, and auto & home insurance.
• Tuition reimbursement and student loan…