Special Projects Coordinator Job Lillington North Carolina USA,Marketing / Advertising / PR

Location: Lillington

SUMMARY :
Performance Services/Special Projects Coordinator plans, analyzes and evaluates current or proposed health programs within the First Choice Community Health Centers (FCCHC) for the purpose of strategic planning and development; responsible for supporting volume and growth objectives through marketing, referral relationships, and service excellence (word-of-mouth referrals); assists in the development of recommendations to improve existing health programs or substantiate the need for additional programs;

and performs related duties as assigned. This role is involved in core functions related to marketing and growth, grant funding, outreach and community alliances, performance measurement reporting, patient satisfaction and service excellence, as well as special executive and board-level projects.

Key Performance Measures

Quarterly Performance Evaluation Score (Score Rating Targets: 90.0 or Higher= Extremely Effective, 80.0 - 89.0 = Performing at Expected Level, 70.0 - 79.0 = Less Than Effective, Below 70.0= Ineffective.)

Inputs may include direct observation, growth and patient volume measures, productivity measures, patient satisfaction scores, UDS metrics, financial metrics, scorecard metrics, employee survey scores, and other operational measures.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

Key Performance Area I:
Marketing and Volume Growth

Projects a positive image to the communities served by FCCHC;

Develops an integrated and comprehensive organizational Marketing Plan to achieve corporate objectives related to patient volume;
Develops and executes comprehensive marketing plans and programs, both short and long range, to support revenue and volume objectives of the organization;
Develops and manages marketing operating budget;
Plans and oversees advertising and promotion activities including print, online, electronic media, and direct mail. Serves as liaison with outside agencies on ongoing promotional campaigns;

Develops and present a monthly report related to implementation of marketing activities, timeline (Gantt Chart), and resultant impact on growth measures;

Ensures effective control of marketing results, and takes corrective action to guarantee the achievement of marketing objectives within designated budgets. Oversees and evaluates market research and adjusts marketing strategy to meet changing market demographic and competitive conditions;

Maintain website currency, continuously update information on website, Facebook page; leverage other social media tools (Twitter, etc.);

Conducts marketing research (surveys and/or focus groups) related to current and new product concepts, and provides feedback for future program development. Guides preparation of timely marketing activity reports and presents to executive management. Accurately assesses and reports monthly the progress towards measurable growth goals and objectives.

Identify additional specialized third-party resources to help support growth goals and objectives.

Key Performance Area II:
Strategic Planning

Researches, analyzes, and monitors political, competitive, economic, technological, and social-demographic factors to capitalize on market opportunities and minimize effects of competitive activity; regularly reports relevant findings to CEO for utilization in planning activities;

Gathers and synthesizes primary or secondary source data and convert to easily understood information format (charts, graphs, tables, etc.) for relevant decision-support uses for monthly presentation to leadership and/or board;

Creates and implements a planning model that supports the organization’s mission and values based on an internal and external needs assessment; ensures that required reporting information is readily available;

Develop goals and objectives for the corporation in conjunction with team leaders that are consistent with the organization strategic plan of FCCHC. Regularly monitor and report progress in meeting objectives and revise strategies and priorities, as necessary, in collaboration with other members of the management team;

Responsible for performing periodic performance reviews…