Marketing Communications Coordinator

Job Summary:

As part of our marketing team, the Marketing Communications Coordinator will use creative and strategic thinking to perform various time-sensitive tasks, including market research, data analysis, product promotion, and design for multiple media types. A successful Marketing Communications Coordinator should have initiative, enjoy managing processes from beginning to end, and be able to manage multiple projects simultaneously. This position will require essential skills in writing, editing, design, campaign planning and promotion, product management, and responsibility for the company’s online marketing efforts and social media presence.

• Manage the organization's social media presence by developing content calendars, creating and scheduling posts, monitoring engagement, responding to inquiries, and maintaining a consistent brand voice across platforms.
• Apply platform-specific knowledge of content requirements, audience behavior, and algorithms to tailor social media content and strategies for each channel.
• Engage with audiences across digital platforms and coordinate with internal departments to address inquiries and maintain a positive brand image.
• Assist in the planning, design, production, and distribution of marketing and communications materials across multiple channels.
• Conduct market research, competitive analysis, and audience engagement activities to promote products and services, support customer acquisition and retention, and increase brand awareness.
• Assist in the development, execution, and evaluation of marketing campaigns, promotional initiatives, and advertising efforts, using performance data to guide strategic decisions, identify best practices, and make informed recommendations.
• Set up, manage, and optimize paid advertising campaigns in Meta Business Suite and Linked In Campaign Manager, including audience targeting, budgeting, performance monitoring, and reporting.
• Create, edit, proofread, and publish brand-consistent written content for social media, websites, digital communications, print publications, and other marketing channels.
• Design and produce professional marketing materials, including graphics, advertisements, brochures, newsletters, and other promotional assets.
• Plan, capture, edit, and distribute photography and video for marketing campaigns, social media, and company communications.
• Monitor, analyze, and report on marketing and social media performance metrics; provide recommendations and make adjustments as needed to improve audience engagement, campaign effectiveness, and return on investment.
• Attend trade shows, community events, and other outreach activities to support company marketing efforts.
• Research emerging marketing trends, digital platforms, communication tools, and media formats to enhance marketing effectiveness.
• Actively contribute to the company website by creating and updating landing pages, publishing approved content, and ensuring information remains accurate and current.
• Optimize website and marketing content for both traditional and AI-powered search, and adapt content between the website, social media, and other marketing channels to support each platform and audience.
• Develop blog article ideas based on customer questions, social media conversations, audience interests, and emerging topics.
• Assist with drafting, editing, and proofreading other public relations content as needed.

• Maintain regular and timely attendance.
• Perform other duties/special projects as required.
• Provide cross-departmental support by participating on behalf of the company in community and company-sponsored activities as needed.
• Attend safety meetings, complete safety & security trainings, and maintain a safe working environment.
• Actively maintain and enhance job-related knowledge and skills through ongoing professional learning and development.

• Bachelor’s degree in marketing, business, communications, or 5 years of experience in related field, or equivalent work experience in marketing or communications with strong knowledge of modern marketing strategies.
• Strong writing, statistical, and…