Account-Based Marketing Specialist

Location: Wendell

** Job Family:
** Grid Software

** Req :
** 522178

** Who are we?*
* Here at Siemens Grid Software, our mission is to accelerate and secure the energy transition in a sustainable and profitable way. And for that we need you! We are paving the way for autonomous grid management empowering grid operators to accelerate their digital transformation easier, faster, and at scale.

By leaving behind traditional ways of tackling the net zero challenge and embracing the powerful capabilities of software and digital technology, we turn the complexity of grids into competitive advantage. No matter where power comes from or where it goes, we make sure it makes its way at every step.

Find out how Siemens Grid Software ( BwE)  is decoding the future of energy () .

Join our team, get inspired, and help us re-imagine the world! Transform the everyday with us!

We are looking for an  
** Account-Based Marketing Specialist
** to develop and implement sophisticated account-based marketing strategies for high-priority accounts and account segments spanning North America. In collaboration with the Regional Marketing Manager, sales teams, and global marketing partners, you will bring to bear tailored 1:1 and scalable 1:few marketing programs. These programs will drive account engagement, improve customer dedication, and support revenue growth.

** This is a remote role based in the Central or Eastern U.S. Time Zones.*
* ** Key Responsibilities where you will make your impact:*
* +  
** Regional Strategy Integration:
** Work closely with the Regional Marketing Manager North America. Ensure account marketing initiatives complement and improve broader regional marketing strategies. Find opportunities to connect regional campaigns with account-level activity.

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** Account-Based Marketing Campaign Execution:
** Develop, build, and implement 1:1 ABM campaigns for strategic clients and client groupings across North America, crafting personalized experiences that drive engagement, opportunity progression, customer retention, and growth.

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** Integrated Marketing Account Planning:
** Collaborate closely with sales teams to develop integrated marketing account plans, aligning account marketing tactics with sales strategies, account priorities, and revenue objectives.

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** Platform Management & Automation:
** Independently manage and optimize campaigns across Eloqua, Contentful, Demandbase, and Sprinklr platforms, building automated workflows and personalized customer experiences.

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** Content Creation & Personalization:
** Develop highly targeted, account-specific and segment-specific content and creative assets, ensuring messaging resonates with target collaborators, buying committees, and customer priorities.

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** Performance Analytics & Reporting:
** Track account engagement, campaign performance and account progression, providing actionable insights to sales and marketing leadership.

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** Account Intelligence:
Conduct
** research into target accounts and account clusters, maintaining stakeholder maps, engagement tracking, and opportunity identification within Demandbase and CRM platforms.

** You'll win us over by having the following qualifications:*
* *
* Basic qualifications:

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* + 2+ years of experience (including internships) that could span account-based marketing, field marketing, demand generation, or strategic B2B marketing, preferably within SaaS technology or power utilities sectors

+ Experience developing and delivering 1:1 and/or 1: few ABM campaigns in complex B2B environments

+ Hands-on experience with Eloqua, Contentful, and/or Demandbase; proficiency with Sprinklr is highly beneficial

+ Proven ability to work independently, managing multiple campaigns and priorities simultaneously while delivering high-quality execution

+…