Sales Rep - Small Format; Route

Coastal Beverage Company Inc.

Schedule:

Monday - Friday; 6:00 AM - approximately 3:00 PM (and as needed).

Territory:
Wilmington, Leland, Southport

Join the COASTAL CREW!

We are looking for a SALES REPRESENTATIVE – SMALL FORMAT. The role involves field‑based sales, building strong customer relationships, and increasing market share in assigned accounts.

• Increase Coastal Beverage Company Inc.’s market share in assigned accounts.
• Maintain consistent presence in customer accounts during standard business hours.
• Develop and maintain strong relationships with decision‑makers through professionalism, product knowledge, and excellent sales/service techniques.
• Stay current and comply with ABC and industry regulations.
• Place product orders and communicate with CSR and merchandisers regarding special instructions, account issues, or displays.
• Analyze, forecast, and plan for account sales activity impacted by special events, advertising, holidays, price promotions, weather, etc.
• Recommend product sales improvement techniques through merchandising, displays, promotions, and advertising.
• Ensure pricing and POS are current and accurate; keep product, coolers, and back stock neat and clean.
• Maximize opportunities by communicating pricing promotions and new products.
• Rotate products and eliminate out‑of‑code product in account.
• Resolve customer complaints regarding products or service; elevate issues to supervisor or manager as needed.
• Achieve monthly sales goals and maintain knowledge of performance using tools and technology.
• Manage POS forecasts, orders, and inventory for N/A brands.
• Stay informed of industry and company information through flyers, bulletin boards, sales meetings, intranet, and route accounting systems.
• Maintain assigned company vehicle and equipment; handle invoice payments accepted from customers.
• Comply with all internal policies/procedures, supplier requirements/agreements, laws, and regulations.
• Work safely using PPE, safe driving techniques, and proper lifting.
• Perform all other duties as assigned.

• Possess and display Coastal Beverage Company’s Core Values:
  Craft It, Own It, Protect It, Celebrate It.
• Associate’s degree or equivalent from a two‑year college or technical school; 2‑5 years of similar/related experience, or equivalent combination of education and experience.
• Intermediate communication skills: ability to read, interpret, write reports, and speak before groups.
• Intermediate math skills: ability to calculate discounts, commissions, percentages, areas, and use basic algebra and geometry.
• Intermediate reasoning skills: apply common sense in written, oral, or diagram instructions.
• Basic computer skills: knowledge of inventory software, route accounting software, Internet, e‑mail, word processing, and spreadsheets.
• Regular and punctual attendance to support sales operations.
• Active beer and wine sales license.
• Valid driver’s license with a driving record compliant with company standards.

Employees must walk/stand, lift/carry up to 46 pounds, reach knee‑to‑shoulder (≈66 % of workday). Push/pull up to 40 pounds, handle/grasp, talk, hear, and see (≈34‑66 % of workday). Occasionally sit, climb, balance, twist, finger‑pinch, and perform color‑vision tasks (