Business Development Representative OTP Clinics; Atlanta

Description

Full Time – OTP Business Development Representative

Position to be based in Atlanta, GA

• Develop and execute a regional business development plan aligned with Bay Mark and business line strategic growth goals.
• Identify market opportunities, service gaps, and emerging referral trends to support strategic expansion and improved access to care.
• Support new program launches and service expansions by developing targeted outreach and referral activation strategies.
• Monitor program capacity and align outreach efforts with operational readiness and admissions availability.
• Track and analyze referral sources, conversion trends, and outreach effectiveness to continuously refine growth strategies.

• Drive measurable patient growth through referral development, outreach, and relationship management.
• Expand referral network:
  Secure at least 5 new MOU/QSOA partnerships per program and ensure consistent follow-up with active partners.
• Account management:
  Develop and maintain a minimum of 100 active referral and partner contacts per assigned site, ensuring consistent engagement and ongoing follow-up to support sustained patient access and program growth.
• Maintain an 85% or higher partner satisfaction score (via quarterly surveys or structured feedback).

• Lead monthly outreach efforts to engage and reactivate past patients who have been discharged or dropped out of care.
• Collaborate with internal teams to coordinate follow‑up calls, share updated program information, and remove barriers to re‑entry.
• Work with TCD, Regional Operator, and Contact Centers to identify and reduce barriers to admission, re‑entry, and access to care.

• Develop and maintain strong relationships with hospitals, healthcare providers, social service organizations, homeless outreach teams, crisis stabilization units, courts (including Assisted Outpatient Treatment – AOT programs), child welfare agencies, and faith‑based and recovery organizations.
• Represent Bay Mark and associated brands at community and professional events and conferences.
• Host and participate in educational sessions, outreach events, and provider meetings to increase awareness of services.

• Collaborate closely with internal Contact Center leadership to ensure streamlined referral and admission workflows.
• Lead and participate in team calls and meetings, sharing outreach insights and recommendations.
• Collaborate with Marketing on print materials, advertising strategies, website updates, SEO initiatives, and social media visibility.

• Deliver accurate and timely weekly and quarterly reports on BD performance, reactivation outcomes, key partnerships, and regional growth.
• Maintain up‑to‑date tracking of outreach activity, referral sources, admissions generated, and partner engagement within CRM tools.
• Monitor and report referral‑to‑admission conversion rates and identify improvement opportunities.
• Collaborate with Admissions, Operations, and Leadership to implement corrective actions when targets are not met.
• Present updates during performance review meetings on regional growth and referral trends.

• Travel within assigned territory up to 75%; overnight travel may be required.
• Perform other duties as assigned.

• Bachelor’s degree preferred.
• 2–3 years of successful sales or business development experience (healthcare preferred).
• Strong communication, follow‑up, and relationship management skills.
• Proven ability to achieve measurable growth goals.
• Experience in patient engagement, reactivation, or retention preferred.
• Understanding of Substance Use Disorder, Medication Assisted Treatment, and Mental Health Services preferred.
• Professional representation of Bay Mark Health Services.
• Understanding of HIPAA and healthcare marketing compliance requirements.
• Demonstrates understanding and compliance with federal and state laws including:
• Federal Anti‑Kickback Statute (42 U.S.C. § 1320a–7b)
• Eliminating Kickbacks in Recovery Act (18 U.S.C. § 220)
• False Claims Act (31 U.S.C.…