Sales Representative - Small Format - Beverage Distribution
Listed on 2026-07-14
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Sales
Account Manager, Sales Representative, Route Sales
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities
Schedule:
Monday - Friday; 6:00 AM - approximately 3:00 PM (and as needed).
Join the COASTAL CREW!
Coastal Beverage Company, Inc., the leading beverage distributor in Eastern North Carolina is looking for a SALES REPRESENTATIVE – SMALL FORMAT. If you are a service‑driven professional looking for a solid career with a growing company, we invite you to join our crew.
As a SALES REPRESENTATIVE – SMALL FORMAT, you will be responsible for safely increasing our market share in assigned accounts. Professional appearance, excellent time management, and outstanding customer service skills are required.
DUTIES AND RESPONSIBILITIES- Increase Coastal Beverage Company, Inc.’s market share in assigned accounts.
- Field‑based role requiring consistent presence in customer accounts throughout the day during standard business hours to ensure customer satisfaction.
- Develop and maintain strong relationships with decision‑makers through professionalism, product knowledge, and excellent sales/service techniques.
- Stay current and comply with ABC and industry regulations.
- Place product orders and communicate with CSR and Merchandisers concerning any special instructions, account issues, or displays.
- Analyze, forecast and plan for account sales activity impacted by special events, advertising, holidays, price promotions, weather, etc.
- Recommend product sales improvement techniques to customers through merchandising, displays, promotions, and advertising.
- Ensure pricing and POS is current and accurate; ensure product, coolers, and back stock are all kept neat and clean.
- Maximize opportunities by communicating pricing promotions and new products.
- Rotate products and ensure that there is no out‑of‑code product in account.
- Resolve customer complaints regarding products or service; escalate customer issues to a supervisor or manager as needed.
- Achieve monthly sales goals and maintain knowledge of performance using tools and technology to stay abreast of current account sales.
- Manage POS forecasts, orders, and inventory for N/A brands.
- Stay abreast of industry and company information through communication resources such as flyers, bulletin boards, reading materials, sales meetings, intranet, and route accounting systems.
- Responsible for assigned company vehicle (maintenance, cleanliness, etc.), assigned company equipment, and invoice payments accepted from customers.
- Comply with all internal policies/procedures, supplier requirements/agreements, laws, and regulations.
- Work in a safe manner using PPE, applying safe driving techniques, and lifting properly at all times.
- Perform all other duties and responsibilities as assigned.
- Possess and display Coastal Beverage Company’s Core Values at all times:
- Craft It
- Own It
- Protect It
- Celebrate It
- Possess an associate’s degree or equivalent from a two‑year college or technical school, 2‑5 years of similar/related experience, or an equivalent combination of education and experience.
- Intermediary communication skills, including reading and interpreting safety rules, operating and maintenance instructions, and procedure manuals; ability to write reports, correspondences, and speak effectively before groups of customers or employees.
- Intermediary math skills, including calculation of discounts, interests, commissions, proportions, percentages, area, circumference, and volume; ability to apply basic algebra and geometry.
- Intermediary reasoning skills, including common‑sense application, problem solving in standardized situations.
- Basic computer skills with knowledge of or ability to learn inventory software, route accounting software, Internet, e‑mail, word processing, or spreadsheet software.
- Ability to maintain regular and punctual in‑person attendance to support sales operations and service customer accounts.
- Active beer and wine sales license.
- Valid driver’s license and a driving record compliant with company standards.
Regularly/constantly ( > 66% of workday): walk/stand, lift/carry up to 46 pounds one‑handed, reach knee to shoulder.
Frequently (34‑66% of workday): push/pull using force up to 40 pounds, reach below knee, reach above shoulder, handle/grasp, talk, hear, and see; required visual abilities include close vision, distance vision, peripheral vision, color vision, depth perception, eye‑hand coordination, acuity, and focus adjustment.
Occasionally (< 34% of workday): sit, climb, balance, twist of trunk, finger/pinch, and see in color.
Competitive salary and benefits package including 401(k) plan, health, dental, S125 plans, life, and disability coverage.
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