Director of Ticket Sales - Campbell Athletics

Title: Director of Ticket Sales

Company: Peak Sports MGMT

Location: Campbell Athletics | Buies Creek, North Carolina

About Us Peak Sports MGMT is a third-party multimedia rights and revenue partner for college athletic departments across the country. Through Peak Pinnacle, our ticket sales and service division, we help athletic departments build stronger outbound sales operations, increase attendance, improve the customer experience, and generate sustainable ticket revenue. In partnership with Campbell Athletics, our team is responsible for developing and executing ticket sales strategies across season tickets, group sales, premium opportunities, renewals, and other revenue-producing initiatives.

We are building a high-performance revenue organization inside college athletics. That requires accountability, disciplined outreach, accurate reporting, consistent execution, and a clear focus on measurable ticket revenue growth.

Position Overview The Director of Ticket Sales will lead the ticket sales strategy and day-to-day ticket revenue operation for Campbell Athletics. This position is responsible for generating new ticket revenue, strengthening renewal performance, developing group sales opportunities, managing customer relationships, and creating a disciplined outbound sales process.

This is not a passive ticket operations or customer service position. It is a revenue leadership role for someone who can build a pipeline, execute sales campaigns, create demand, and consistently move prospects through the sales process.

The Director will manage the full ticket sales lifecycle, including prospecting, lead generation, sales campaigns, renewals, reporting, forecasting, and customer retention. The position will also work closely with the Manager of Sales and Service, Campbell Athletics staff, and Peak Sports MGMT leadership to ensure ticket sales efforts are organized, coordinated, and executed effectively.

Success will be measured by ticket revenue growth, outbound activity, conversion performance, renewal rates, group sales production, pipeline development, attendance growth, and overall sales execution.

• Lead the ticket sales strategy for Campbell Athletics across season tickets, group sales, renewals, premium opportunities, mini-plans, and individual-game initiatives.
• Generate new ticket revenue through consistent outbound calling, emailing, prospecting, networking, and relationship development.
• Build and maintain a strong pipeline of individuals, businesses, community organizations, youth groups, schools, alumni, and other potential buyers.
• Develop and execute targeted sales campaigns designed to increase ticket revenue and attendance.
• Manage the full sales cycle from initial outreach and discovery through proposal, follow-up, closing, and renewal.
• Create group sales strategies for businesses, nonprofit organizations, schools, youth sports programs, community groups, and other local organizations
• Develop renewal and retention plans that strengthen relationships with existing season-ticket holders and group buyers.
• Identify opportunities to increase account value through upgrades, additional inventory, hospitality, and expanded ticket packages.
• Maintain consistent outbound activity and establish clear standards for prospecting, follow-up, and pipeline management.
• Track all sales activity, customer communication, opportunities, and results accurately within CRM and ticketing systems.
• Build and maintain accurate ticket sales forecasts, revenue reports, campaign reports, and performance dashboards.
• Analyze ticket sales trends, buyer behavior, attendance patterns, and campaign performance to improve future strategy.
• Work closely with the Manager of Sales and Service to coordinate lead management, customer communication, reporting, campaign execution, and game-day responsibilities.
• Provide direction, accountability, and professional development to ticket sales support staff.
• Collaborate with Campbell Athletics marketing, communications, operations, development, and external relations teams to align sales efforts with departmental priorities.
• Coordinate with Peak Sports MGMT leadership on revenue goals,…