Associate Director, Corporate Brand Partnerships

Overview

Company Description
The mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow. Abb Vie strives to have a remarkable impact on people's lives across key therapeutic areas – immunology, oncology, neuroscience, and eye care – and products and services in our Allergan Aesthetics portfolio. For more information about Abb Vie, please visit  Follow @abbvie on X, Facebook, Instagram, You Tube, Linked In and Tik Tok.

Purpose: Abb Vie is seeking an Associate Director of Corporate Brand Partnerships to help shape and execute dynamic sponsorship initiatives that elevate our brand and build meaningful stakeholder connections to drive business objectives. In this high-visibility role, you will work closely with department leadership, collaborate across teams, and manage agency relationships to deliver high-impact activations in a dynamic external environment. The ideal candidate will partner cross-functionally to bring innovative ideas to life, driving year over year increases in Abb Vie awareness and favorability with key audiences.

• Support Director, Corporate Brand Partnerships on short- and long-term strategy development, including potential future partnerships
• Synthesize cross-functional input to elevate partnership planning sessions and strategic alignment meetings
• Contribute to the preparation and presentation of internal presentations and strategy documents to communicate partnership initiatives
• Track and document ongoing strategy initiatives to ensure timely follow-up and visibility to leadership

• Manage development of creative campaigns from ideation through in-market execution. Manage agencies, partners, and vendors ensuring alignment to brand objectives, sponsorship platform, industry best practices as well as Abb Vie brand guidelines
• Across assigned properties/partners, lead day-to-day planning and execution with internal teams, agency partners, and rights holders. Drive partnership success and maximize value by delivering integrated campaigns that drive awareness and favorability
• Lead special events and experiences related to partnerships
• In partnership with communications teams, support employee engagement initiatives related to partnerships
• Drive innovation in partnership experiences by piloting new engagement models and technologies
• Additional duties may be required based on unique needs of each partnership

• Manage assigned budgets for partnership programs including property fees, agency investment and activation funds, ensuring effective resource allocation and ROI analysis; oversee procurement and financial management processes
• Oversee day to day partnership management, maximizing contractual asset value while ensuring compliance with Abb Vie brand standards and company policies
• Build and maintain relationships with key stakeholders, including event organizers, partners, and internal stakeholders, driving implementation plans for funded programs
• Develop scalable partnership playbooks, templates, and best practice guidelines for the broader team

• Track and analyze activation results against brand strategy KPIs, informing future decisions
• Gather and analyze stakeholder feedback to evaluate partnership value and satisfaction
• Monitor market trends, new platforms and best practices to inform strategy
• Prepare comprehensive post-activation reports summarizing partnership performance and key learnings and present findings and actionable insights
• Lead annual post-mortem sessions to align optimizations and key actions

Education and Experience:

• Bachelor's degree in Marketing, Business, Communications, Sports Management, or a related field
• 10+ years of experience in strategic and tactical partnership marketing, brand management or account/client management with a proven track record of performance leading a portfolio in the sports and entertainment vertical or commensurate experience. Must also have at least 5 years of marketing experience across one of three groups (consumer, medical or…