Category Planning and Activation Manager, Ukraine & Moldova

Category Planning and Activation Manager, Ukraine & Moldova

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The Category Planning and Activation Manager is the primary contact for sales and marketing for the category and is accountable for the overall category commercial plan delivery within the Category (by customer & Retail Environment) vs Annual plan. This role leads Integrated Business Process (IBP) and owns the cross‑functional alignment & execution of marketing plans, delivering against the budgets & resources to achieve the sales plan, in conjunction with the Sales and Category Marketing team, Finance, Demand planning & CS&L.

You will:

• Define strategy and budgets required to deliver Ukraine & Moldova annual/last forecast plans
• Develop and execute Ukraine & Moldova Category growth strategy by countries/strategic customers (RE)
• Lead category Ukraine & Moldova IBP process, risks/opps and gap closing
• Manage budgets (GtN, A&C) & resources to achieve the KPIs by countries (Market share, IMS, Sell‑ins, Gross Margin, Stocks), in cooperation with Sales, Marketing, Finance departments
• Ensure Ukraine & Moldova NPD and Commercial initiatives sufficiency and readiness
• Define and govern Ukraine & Moldova promotional strategy, Trade Funds ROI by market, Revenue Management initiatives
• Deliver a point‑of‑purchase program that unlocks category and customer growth drivers and leverages channel‑based shopper opportunities
• Define strategic agenda for key customers and develop customer‑specific plans that bring to life MDLZ growth drivers while delivering against customer strategy/objectives
• Lead the picture of success in REs/customers. Define our in‑store success agenda & go‑to‑market selling materials (selling stories, POS, etc.)
• Drive distribution and visibility in store via perfect store initiatives
• Customer/channel reviews: monitor KPIs to ensure category performance across customers/channels (REs) in line with strategic vision
• Define the category/brand opportunities to increase sales in Business Unit countries
• Support Price/Pack Architecture & implementation within the overall Sales Team
• Deliver organization effectiveness and capability development

A desire to drive your future and accelerate your career and the following experience and knowledge:

• Category planning and delivering growth through category leadership
• Having a future‑focused mindset, being curious about industry trends, digital solutions and innovation for consumers, and translating opportunities into business plans
• Developing and delivering plans, measuring and monitoring results and making recommendations to achieve growth targets
• Business planning and how to maximize revenue growth
• Influencing stakeholders and interacting effectively with others with the courage and resilience to hold an alternative point of view
• Analytical skills and business acumen

The CP&A Manager will liaise with key members of various business units:

• Sales channel management and key account teams, as well as field sales
• Marketing category teams
• Perfect store team & Regional Insights
• Commercial Finance
• Demand planning
• External customers, including Distributors, 3rd‑party vendors, data suppliers, etc.

• Interpersonal networking skills and credibility to influence decision making at higher levels in the organization
• Ability to think strategically to formulate own opinions on Commercial issues and communicate these in a compelling way in order to build support
• Proven ability to communicate and influence cross‑functionally at all levels in a matrix organization
• Ability to manage diverse and/or remote team without direct reporting lines
• Ability to authoritatively and constructively challenge and push back on Sales teams
• English in business proficiency (oral and written)
• Strong analytical and planning skills
• Financial grammar and PnL management
• Excellent presentation skills (ability to present in a clear and succinct manner to senior audiences)

No Relocation support available

Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, sexual orientation or preference, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law.