Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist provides essential support for GSOFCT's digital outreach and internal coordination. This role is perfect for a process-oriented professional who enjoys maintaining digital platforms and ensuring our members receive timely, relevant communications. You will help manage our "marketing engine", specifically Salesforce and , to keep our data organized and our projects on track.

Core Responsibilities

Full-Funnel Communications & Salesforce Support

* Assist with the daily execution of email and SMS communications through Salesforce, ensuring a smooth experience for everyone from new leads to long-term members.

* Support member retention efforts by scheduling regular updates, newsletters, and "thank you" touchpoints.

* Help maintain a clean database by performing basic data entry and ensuring member contact preferences are up to date.

* Pull basic engagement reports to help the team understand which messages are resonating with our community.

Team Coordination &  Maintenance

* Serve as a helpful resource for , making sure project boards are updated deadlines are clearly marked.

* Help the Director of Marketing keep track of moving parts across various campaigns to ensure nothing falls through the cracks.

* Assist in documenting simple workflows to help the marketing team work more efficiently.

Digital Content & Maintenance

* Make light updates to the website (adding events or news) and schedule social media posts across primary channels.

* Monitor basic analytics for the marketing campaigns

* Provide administrative support for digital ad campaigns and other brand visibility projects as needed.

Education and Experience

* Bachelor's Degree in marketing/communications and/or education in sales preferred, or r equivalent experience.

* 0-2 years of experience (relevant internships or entry-level roles).

* Ability to work with a diverse group of staff, volunteers, and girls.

* Strong attention to detail.

* Excellent communication, proofreading, editing skills.

* Organization and time management skills.

* Flexibility and willingness to learn (growth mindset) is highly desired.

Technical Skills

* Basic knowledge of Salesforce. or Salesforce Marketing Cloud; advanced knowledge preferred.

* Experience using  (or similar tools like Asana/Trello) for task organization.

* Ability to demonstrate proficiency in MS Office Suite, Adobe Create Suite, and other web and social media platforms.

* Familiarity with social media platforms and standard office software.

* strong analytical skills.

Additional Demands and

Job Requirements

* Statewide travel required.

* Valid Connecticut driver's license.

* Must carry and show proof of liability coverage of personal vehicle.

* Ability to accommodate a flexible work schedule (evenings, weekends) to meet the needs of the organization.

* Active participation in Product Sales initiatives.

* Become a registered member and maintain membership of GSUSA.

* Physical ability to lift, carry, push, pull or move objects up to 25 lbs.

Work Environment

* Work in an office environment (cubicle) and in a variety of community locations