Digital Marketing Specialist

Position Summary

The Digital Marketing Specialist provides essential support for GSOFCT’s digital outreach and internal coordination. This role is perfect for a process-oriented professional who enjoys maintaining digital platforms and ensuring our members receive timely, relevant communications. You will help manage our "marketing engine", specifically Salesforce and , to keep our data organized and our projects on track.

• Assist with the daily execution of email and SMS communications through Salesforce, ensuring a smooth experience for everyone from new leads to long-term members.
• Support member retention efforts by scheduling regular updates, newsletters, and "thank you" touchpoints.
• Help maintain a clean database by performing basic data entry and ensuring member contact preferences are up to date.
• Pull basic engagement reports to help the team understand which messages are resonating with our community.

• Serve as a helpful resource for , making sure project boards are updated deadlines are clearly marked.
• Help the Director of Marketing keep track of moving parts across various campaigns to ensure nothing falls through the cracks.
• Assist in documenting simple workflows to help the marketing team work more efficiently.

• Make light updates to the website (adding events or news) and schedule social media posts across primary channels.
• Monitor basic analytics for the marketing campaigns
• Provide administrative support for digital ad campaigns and other brand visibility projects as needed.

• Bachelor’s Degree in marketing/communications and/or education in sales preferred, or r equivalent experience.
• 0–2 years of experience (relevant internships or entry-level roles).
• Ability to work with a diverse group of staff, volunteers, and girls.
• Strong attention to detail.
• Excellent communication, proofreading, editing skills.
• Organization and time management skills.
• Flexibility and willingness to learn (growth mindset) is highly desired.

• Basic knowledge of Salesforce or Salesforce Marketing Cloud; advanced knowledge preferred.
• Experience using  (or similar tools like Asana/Trello) for task organization.
• Ability to demonstrate proficiency in MS Office Suite, Adobe Create Suite, and other web and social media platforms.
• Familiarity with social media platforms and standard office software.
• Strong analytical skills.

• Statewide travel required.
• Valid Connecticut driver’s license.
• Must carry and show proof of liability coverage of personal vehicle.
• Ability to accommodate a flexible work schedule (evenings, weekends) to meet the needs of the organization.
• Active participation in Product Sales initiatives.
• Become a registered member and maintain membership of GSUSA.
• Physical ability to lift, carry, push, pull or move objects up to 25 lbs.

• Work in an office environment (cubicle) and in a variety of community locations