Salesforce Developer

Hayward Holdings Inc. (NYSE "HAYW") is the largest manufacturer of residential swimming pool equipment in the world, with a significant presence in the growing commercial pool market. Hayward designs, manufactures, and markets a full line of residential and commercial pool and spa equipment including pumps, filters, heating, cleaners, salt chlorinators, automation, lighting, safety, flow control, and energy solutions at company‑owned facilities.

Headquartered in Charlotte, North Carolina, Hayward also has facilities in Tennessee, Arizona, Rhode Island, Canada, Spain, France, Australia, and China.

The CRM Developer, under the direction of the Director, CRM and key business stakeholders, designs, develops, and supports Salesforce solutions that enable business operations and customer engagement. This role is responsible for the implementation, customization, and integration of Salesforce technologies to deliver scalable, high‑quality solutions and ensures the stability and performance of the Salesforce platform through development, system integration, testing, and ongoing support.

• Collaborate with business stakeholders and technical teams to translate requirements into scalable Salesforce solutions.
• Design, develop, and deploy custom Salesforce functionality, including integrations and automation.
• Support system integrations across internal and third‑party platforms using APIs and middleware tools.
• Ensure platform reliability through proactive monitoring, issue resolution, and continuous improvement.
• Support Marketing Cloud initiatives, including automation, subscriber data management, and campaign enablement.
• Maintain data integrity, governance standards, and system performance across CRM and connected systems.
• Contribute to application standards, documentation, and development best practices.
• Lead implementation of customer‑driven solutions using strong technical design skills and cross‑functional collaboration.
• Develop, document, and enforce application standards, procedures, and best practices.
• Design, develop, test, and deploy solutions on the Salesforce platform using Apex, Visualforce, and related technologies.
• Build and enhance applications on the  platform to meet evolving business needs.
• Develop SQL, SOQL, and other queries to support automation, integrations, and reporting needs.
• Configure triggers, automations, and API‑based processes to support system functionality and integrations.
• Integrate Salesforce with internal and third‑party systems (e.g., Kafka, NiFi, Form Assembly, AS/400, and other enterprise applications).
• Ensure service‑level availability and reliability of the Salesforce platform and connected applications.
• Provide support for break/fix issues, enhancements, and system performance improvements.
• Assist with planning, development, and deployment of application changes, upgrades, and new releases.
• Maintain data structures and ensure data integrity, consistency, and accuracy across platforms.
• Support troubleshooting and resolution of technical issues through strong analytical and problem‑solving skills.
• Identify opportunities to improve system performance, automation, and overall user experience.
• Support additional technology solutions such as AI development and integration, Warranty Management System, Customer Contact Center Solutions (voice, text, AI‑driven support), email marketing platforms, and additional data‑handling SaaS applications.

• 3+ years of Salesforce or CRM development experience.
• 2+ years of experience with  development tools (Apex, Visualforce, APIs, Metadata tools).
• Experience integrating Salesforce with enterprise systems and middleware platforms (e.g., Kafka, NiFi).
• Salesforce certifications required:
  Platform Developer I, App Builder;
  Platform Developer II preferred.
• Experience with modern front‑end technologies such as Lightning, Angular, or React preferred.
• Strong knowledge of Salesforce development tools including Apex, Visualforce, and Lightning frameworks.
• Experience with REST/SOAP APIs and integration patterns.
• Understanding of service‑oriented architecture (SOA) and web services.
• Proficiency with SQL, SOQL, and Ampscript.
• Strong analytical and problem‑solving skills.
• Ability to manage multiple priorities in a fast‑paced environment.
• Excellent written and verbal communication skills.

• Bachelor’s degree in computer science, information systems, or a related discipline, or equivalent experience.

Must be able to sit for extended periods of time. Regularly required to stand, walk, talk and hear.