Digital Analytics Manager

Reports to: Sr. Director, Client Digital Experience

Department: Client Digital Experience

Location: Remote (with occasional travel)

Employment Type: Full-time

National Veterinary Associates (NVA) is seeking an experienced Digital Analytics Manager to own the measurement infrastructure, governance, and analytics operations that power our marketing and digital programs across 1,000+ veterinary hospital locations.

This role ensures we have the analytics foundation to measure what matters. You'll own our core analytics platforms (GA4, Amplitude, GTM), and lead governance across our hospital website and app network while building measurement frameworks that connect marketing investment to business outcomes.

This is a strategic, high-visibility role for a technically strong analytics expert who thrives at the intersection of data governance, marketing measurement, and enterprise-scale digital infrastructure.

• Administer and maintain GA4 and Amplitude: manage configuration, tagging schemas, reporting structures, access controls, and data quality across all properties.
• Own Google Tag Manager governance: maintain container standards, conduct tag audits, enforce pixel policies, and lead the restriction of unauthorized third‑party tracking across hospital websites.
• Serve as the internal SME: on digital measurement strategy, attribution modeling, and analytics tooling across the organization.

• Build and maintain marketing measurement frameworks: spanning campaign attribution, channel performance, and multi‑touch reporting to connect marketing spend to client and revenue outcomes.
• Develop analytics infrastructure for emerging programs: including home delivery, supporting e‑commerce measurement, funnel analysis, and lifecycle reporting.
• Partner with marketing, product, and operations teams: to define KPIs, implement tracking, and deliver actionable reporting.

• Own digital analytics governance: across 1,000+ hospital websites, ensuring consistent implementation standards, data integrity, and compliance with privacy requirements.
• Lead pixel governance initiatives: including auditing and restricting third‑party pixels placed by hospital‑level third‑party vendors as NVA centralizes website control.
• Partner with IT and legal: on consent management, data privacy compliance, and governance policy enforcement.

• Provide direction, QA oversight, and strategic prioritization: to two analytics contractors, ensuring alignment with broader organizational goals.
• Define and maintain documentation: for analytics standards, tagging guides, and measurement playbooks.

• 5+ years of experience: in digital analytics, marketing measurement, or analytics engineering in a complex, multi‑property environment.
• Working knowledge of modern marketing technology ecosystems and governance practices: with the ability to guide platform standards, measurement consistency, and scalable operational processes across enterprise digital environments.
• Deep hands‑on expertise with GA4, Google Tag Manager, and Amplitude.
• Strong understanding of tag governance, pixel management, consent frameworks, and data layer architecture.
• Understanding of consent management platforms (CMPs), privacy compliance frameworks, and consent‑driven data collection practices: with the ability to partner across legal, marketing, and technical teams to support compliant measurement strategies.
• Hands‑on technical fluency: proficient in Python for data manipulation, automation, and analytics workflows. Actively uses AI coding tools (Copilot, Claude, etc.) to accelerate development. Comfortable working in version‑controlled environments and building scalable, repeatable analytics solutions.
• Experience building attribution and marketing measurement frameworks at scale.
• Ability to manage multiple work streams simultaneously: with a high degree of independence and rigor.
• Strong communicator: able to translate technical analytics concepts for marketing and executive audiences.

• Experience in multi‑site service organizations, retail…