Website Manager - SEO, UX & Digital in Northampton

Website Manager - SEO, UX, CRO & Digital Performance

East Midlands — Office-Based — Commutable from Northampton, Milton Keynes, Rugby, Leicester, Kettering, Wellingborough, Bedford, Market Harborough, Daventry, Towcester, Corby and surrounding areas.

£Competitive Salary + Bonus + Benefits

Drive Digital Growth for a Fast-Growing B2B Organisation

An exciting opportunity for an experienced Website Manager, SEO Manager, Digital Marketing Manager or Digital Performance professional to take ownership of a business-critical digital platform and drive measurable growth through improved search visibility, user experience, conversion rate optimisation (CRO), website performance and lead generation. This highly visible role sits at the heart of customer acquisition and commercial success. Reporting to the Head of Marketing, you will lead the ongoing optimisation, development, and performance of multiple Word Press websites and a customer-facing app, helping to maximise traffic, improve conversion rates, and enhance the overall digital experience.

• Manage and optimise multiple Word Press websites and associated digital platforms.
• Continuously improve website functionality, usability, and customer journeys.
• Identify opportunities to enhance user experience and increase conversion rates.
• Work with external developers to implement improvements, upgrades, and new functionality.
• Develop and maintain a roadmap of website enhancements and digital projects.

• Lead technical SEO, on-page optimisation, content SEO, and site architecture improvements.
• Improve organic rankings, search visibility, and website authority.
• Monitor emerging search trends and implement best practice optimisation techniques.
• Conduct competitor analysis and identify opportunities to increase qualified traffic.
• Support wider digital marketing initiatives through effective search optimisation.

• Take ownership of website content quality and effectiveness.
• Create, review, and optimise landing pages, case studies, blog content, and customer resources.
• Support marketing campaigns through engaging, high-converting digital content.
• Ensure content aligns with customer needs, commercial objectives, and brand standards.

• Monitor website performance across key commercial and engagement metrics.
• Build measurement frameworks to assess the effectiveness of website changes.
• Analyse user behaviour and identify opportunities for ongoing optimisation.
• Deliver actionable reporting and recommendations to stakeholders.
• Champion a test-and-learn approach to continuous improvement.

• Take ownership of the organisation's customer-facing app.
• Manage relationships with external development partners.
• Support ongoing improvements to functionality, user experience, and customer engagement.
• Contribute to future development plans and enhancement projects.

You will be an experienced digital professional with a strong understanding of website management, SEO, user experience, conversion rate optimisation, and digital performance.

• Proven experience in a Website Manager, Digital Marketing Manager, SEO Manager, CRO, Digital Performance, Website Optimisation, or similar digital marketing role.
• Strong Word Press experience.
• Excellent understanding of technical SEO, on-page SEO, content SEO, and website optimisation best practice.
• Experience using Google Analytics, Google Search Console, Google Tag Manager, and related digital marketing tools.
• Strong knowledge of UX, customer journey optimisation, website performance, and conversion rate optimisation.
• Experience analysing website data and translating insight into action.
• Strong copywriting and content optimisation skills.
• Experience working with external developers, agencies, or digital suppliers.
• A commercial mindset with a focus on measurable outcomes, lead generation, and return on investment.

• Analytical, curious, and commercially minded.
• Comfortable operating within a fast-paced business environment.
• Proactive and…