Product Marketing Manager

What We Do

Aspen is a technology leader in sustainability and electrification solutions. The Company's aerogel technology enables its customers and partners to achieve their own objectives around the global megatrends of resource efficiency, e-mobility, and clean energy. Aspen's Pyro Thin® products enable solutions to thermal runaway challenges within the electric vehicle ("EV") market. The Company's Cryogel® and Pyrogel® products are valued by the world's largest energy infrastructure companies.

Aspen's strategy is to partner with world-class industry leaders to leverage its Aerogel Technology Platform® into additional high-value markets. Aspen is headquartered in Northborough, Mass.

At Aspen, our values reflect who we are and how we work both with each other and our customers, suppliers, and communities. They shape our interactions, guide our decisions, and inspire us to bring our best. Whether collaborating internally or externally, our values drive us to make a meaningful impact within Aspen and in all our relationships.

• We Do the Right Thing
• We are Problem Solvers
• We are Allies
• We Drive Forward

Aspen Aerogels is seeking a Product Marketing Manager to help translate advanced aerogel technology, product platforms, and application value into clear, compelling, commercially useful marketing content. This role sits at the intersection of product, sales, technical, and marketing execution. The ideal candidate is a strong B2B product marketer who can understand complex technical products, turn them into simple customer‑facing messages, and create the tools our sales and business development teams need to win.

This person must be digitally fluent enough to guide resources, but the core need is a strong content‑generating product marketer who can develop messaging, collateral, sales enablement, launch materials, proof points, and application‑specific stories.

• Develop clear product and application positioning for Aspen’s aerogel solutions across priority markets.
• Translate technical capabilities into customer outcomes, business value, and differentiated reasons to believe.
• Build messaging frameworks for products, applications, customer segments, and competitive situations.
• Incorporate customer insights, buyer personas, and market dynamics into positioning and messaging frameworks.
• Partner with sales, product management, engineering, and segment marketing to ensure messaging is accurate, useful, and commercially relevant.
• Create consistent language for value propositions, proof points, use cases, objection handling, and customer‑facing narratives.

• Create high‑quality sales and marketing content, including product and application one‑pagers, sales decks, customer‑facing presentations, battle cards, objection‑handling guides, FAQs, case studies, proof‑point summaries, launch materials, website copy, email content, and event messaging.
• Maintain and improve the sales enablement library so the commercial team can find and use current, approved materials.
• Continuously improve enablement effectiveness by assessing usage, field feedback, and impact on sales productivity and win rates.
• Work directly with sales and business development to understand field needs, recurring objections, customer questions, and gaps in current tools.
• Convert technical data, test results, and customer learnings into concise and usable commercial content.

• Define and execute go‑to‑market strategies for new products, applications, and market expansions.
• Lead cross‑functional launch planning, ensuring alignment across product, sales, and marketing.
• Translate product roadmaps into clear commercialization plans, messaging, and sales readiness assets.

• Partner with internal marketing and segment resources to incorporate competitive intelligence into positioning, sales tools, and messaging.
• Convert competitor and substitute analysis into clear guidance for the field.
• Help define where Aspen should win, where Aspen should not compete, and how to explain that difference to…