Director Product Planning
Listed on 2026-01-01
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Business
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IT/Tech
Do you want to join a team where the mission is meaningful, the challenges are complex, and you can directly see the results of your hard work? Lundbeck is a global biopharmaceutical company focusing exclusively on brain health. With more than 70 years of experience in neuroscience, we are committed to improving the lives of people with neurological and psychiatric diseases.
Lundbeck employees are inspired and driven by our purpose to advance brain health and transform lives. Join us on our journey of growth!
The Director, New Product Planning, will lead U.S. efforts to advance Lundbeck's Focused Innovator strategy through the evaluation and development of both organic and inorganic pipeline assets. This role partners with U.S. and HQ teams to drive commercial assessments, support business development initiatives, and help shape differentiated product strategies. Reporting to the Vice President of Strategy & Portfolio Management, this role will collaborate closely with Global New Asset Strategy, Business Development, and Customer Insights & Analytics, among other stakeholders.
EssentialFunctions New Product Planning Team
- Partners with Global New Asset Strategy, U.S. Pipeline and BD Forecasting, Business Development, and U.S./Global Medical to assess internal pipeline and external asset opportunities for U.S. launch readiness.
- Represents the US as a member of Commercial/Access/Medical (CAM team) within GPT, specifically late lifecycle pipeline assets.
- Acquires comprehensive insights into market size and opportunities, competitive overview and landscape, payer environment, unmet needs, and ongoing competitive intelligence for the disease areas in scope.
- Leads the identification of key customers, KOLs and patient advocacy organizations, and meets with them, as needed, to help assess opportunities.
- Provides strategic input to guide primary and secondary market research in understanding full opportunity size and market potential.
- Develops and executes comprehensive launch plans for late-stage assets in collaboration with appropriate stakeholders.
- Work closely with Associate Director, US NPP to increase internal capabilities and deliver evaluation excellence for business cases and commercial evaluations.
- Collaborates closely with the US Market Access and Pricing team, as well as Government Affairs, to gather insights on potential impacts to future cases (e.g., IRA).
- Establishes and effectively collaborates with global business development, global new asset strategy and across US functions including Commercial, Medical and others.
- Partners closely with US Pricing team to ensure pricing, market access, and GTN assumptions are taken into account for each case.
- Collaborate with members of the R&D and Medical organization to ensure appropriate TPP development specifically clinical trial endpoints.
- To ensure stakeholder buy-in and data-driven decision making, develops and nurtures strong working relationships with a broad range of medical, marketing, market access, forecasting, finance, and business development colleagues.
- Leads cross-functional matrix project teams by establishing priorities, setting objectives, and driving alignment to strategic goals.
- Develops and oversees metrics and key success indicators. Proactively identifies and removes obstacles.
- Accredited Bachelor's degree
- 8+ years of pharmaceutical or biopharmaceutical field experience with at least four of them working in a Commercial organization.
- Ability to coordinate and manage multiple projects simultaneously.
- Proven success in developing clear, actionable steps aligned to overall business strategy.
- Collaborative team player with ability to build trusted partnerships, manage stakeholders and meet shared objectives.
- Strong analytical skills with a demonstrated ability to generate actionable and innovative strategic insights.
- Ability to use informed, sound judgment; and make timely, effective, educated and sound decisions; at times under conditions of uncertainty.
- Impactful…
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