Marketing Manager of Social Media

The Marketing Manager helps develop and lead seasonal marketing planning and strategy for assigned categories, as well as CSR, Design Services, Trade and collaborations. This role plays a critical role in creating seasonal content angles and managing execution that unleashes strong new customer growth as well as retention of current customers.

• Serve as the Brand Manager and Content Strategist for annual, seasonal, and other content planning across assigned categories
• Manage the marketing content strategy including the editorial planning calendar, message map and cross channel asset development process
• Manage marketing budget to drive the business and track progress against those plans
• Lead the develop sound strategic communication plans based on clear understandings of the objectives
• Lead cross functional teams across Marketing, Creative, Media and Ecommerce to ensure our message is being communicated clearly and effectively across all channels to our consumers
• Lead content briefings including developing the brief, inspiring great work and keeping the team on time and on budget
• Oversee creative development of all marketing materials to support relevant marketing
• Analyze data, both internal and external, to determine areas of improvement in order to grow market share
• Partner with merchants to ensure product assortment serves needs of our customer, and to identify opportunities to promote specific product for our various segments
• Understand customer needs and trends for Crate and Barrel segments in order to develop long‑term customer relationships

• Experience in developing creative, breakthrough content strategies
• Ability to develop strong consumer strategies
• Strong command of media and broader advertising research resources, capabilities and limitations
• Exceptional strategic and metrics‑driven analytical skills at both the micro and macro levels
• Ability to innovate new methods to attract customers to the brand, including emerging technology, non‑traditional media strategies, and new techniques

• 5+ years marketing experience; retail experience preferred
• Experience brainstorming successful content strategies
• Experience managing a marketing vehicle such as digital media, ecommerce, or social media

Mid‑Senior level

Full‑time

Marketing and Sales

Retail

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