Senior Media Planner

The Senior Integrated Media Plannerisafulltimeroleresponsibleforthestrategicdevelopmentandexecutionofintegratedmediaopportunitieswithcurrentclients ,aswellasthemanagement/oversightofthemediaplanning,buying,implementation,andperformanceanalysisfortheircampaigns.

The Senior Integrated Media Plannerisexpectedtocontinuouslychallengethemselves ,their client(s)&agencycounterpartstounitetodeveloprelevant,original,andimpactfulmediastrategiesandtest&learnopportunitiesthatspanthefullspectrumofmedia.

• Partners with Associate Director ,asneeded,todevelopandimplementmediastrategies
• SeeksadviceandcounselfromSVP,Integrated Planning(SVIP),forproperdevelopmentofintegratedmediabriefs,objectives&strategiestoensureastrongfoundationonwhichtobuildanintegratedplan.
• Developsandimplementsintegratedmediastrategies—partneringwiththe
  
  Associate
  
  Director,andSVIP.
• Managestheday-to-daystrategicmediaplanningactivitiesforassignedaccount(s) whileengagingoversightandsupportof
  
  Assoc
  
  Director,when necessary.
• Collaborateswiththe Integrated Mediateamandagencycross -functionalteamsonthedevelopmentofintegratedmediacampaignstrategiesandtacticalconsiderationsforclients,andbeabletospeaktotheuniquewaysdifferentstrategiesandtacticsworkwithinacampaignstructure
• Uncovers/understandsclientobjectives,challengesandneedsasitpertainsto
  
  Integrated Media
• Responsible for Integrated Mediabriefco -development,strategicapproach,vendor/partner/publisherproposalevaluation&negotiation,mediarecommendationdevelopment,andpresentationtoclients
• Responsibleforcampaignoversight;inclusive of,butnotlimitedtoregularlyreviewingperformancewithanalyticsteam,optimizations,implications,trackingofthebudgetandmediaspends&ensuringproperbilling
• Developsstrongknowledgeofthechangingmedialandscapebynetworking,meetingwithandbuildingrelationshipswithnewvendor/partners,etc.;understandingthebenefitsbetweenworkingwithdifferentvendorsandbeabletoclearlyprovidestrategicrationaleforallvendorrecommendations
• Develops&sharesmediaPOV’sasneeded(both internally&client facing)

Qualifications:

• Education:
  
  bachelor’sdegreefromanaccreditedfour-yearcollegeoruniversitypreferred
• 4+yearsofrelevantmediaplanningexperiencerequired;2+yearsinamediaplanningrole
• Demonstratesknowledgeofbothofflineandonlinemediaandanalytics
• Demonstratesexperiencewithshoppermarketing
• Demonstratesknowledgeandunderstandingofdigitaldisciplinesincluding,butnotlimitedtodisplay,online video,CTV,richmedia,programmatic,social media,influencermedia,SEM,digital coupons,adoperationsetc.
• Demonstratesunderstandingofmediaplanning,negotiation,implementation,andperformanceanalysis
• Experiencewritingandsellinginproposals/plansforintegratedmediaefforts
• 401K Contributions
• FlexiblePTOPolicy&Generous Holiday Schedule
• Rewards&Recognition Program
• Bonus Eligibility
• Summer Hours

Thepayrangeforthispositionin Illinoisisexpectedtobebetween $70,000to $80,000perYear.

However,basepayofferedisbasedonmarketlocation,andmayvaryfurtherdependingonindividualizedfactorsforjobcandidates,suchasjob-related knowledge,skills,experience,andotherobjectiveconsiderations

Blue Chip is committed to diversity, equity, and inclusion by cultivating a workplace that values and celebrates unique perspectives. We infuse DE&I principles into our campaigns, ensuring representation, cultural sensitivity, and authenticity, creating messages that resonate with diverse audiences and fostering an inclusive marketing landscape.

The following opportunity is for a Senior Media Planner with ADP, Inc.

We are looking to fill the Senior Media Planner position at ADP, Inc. in Northbrook, IL, United States.

The Senior Media Planner role at ADP, Inc. is now open for applications in Northbrook, IL, United States.

Join us at ADP, Inc. as our next Senior Media Planner in Northbrook, IL, United States.