Lead Pipeline & Conversion Manager

Monitor every inbound lead source and ensure new leads enter the appropriate system correctly

Verify lead-source attribution and CRM accuracy

Monitor speed-to-lead and identify leads that haven't been contacted

Identify leads without a clear owner or next action and make sure leads don't disappear between systems, departments, or team members

Establish escalation procedures when lead-response standards aren't met

Track and report pipeline metrics including leads by source, cost per lead, contact rate, speed-to-lead, appointment-set rate, confirmation rate, cancellation rate, no-show rate, sit/demo rate, lead-to-sale conversion, appointment-to-sale conversion, revenue by source, average contract value, cost per appointment, customer acquisition cost, lost-lead reasons, reactivation performance, and recovered revenue

Analyze the quality and conversion performance of each lead source — comparing marketing sources based on appointments, sales, and revenue, not just raw lead volume

Identify sources producing low-quality or poorly converting opportunities and high-performing sources that may justify additional investment

Work with leadership and Marketing to improve attribution and campaign visibility

Ensure every unsold opportunity has a defined next step and build structured follow-up processes

Manage SMS, email, phone, and CRM nurture campaigns and identify leads requiring personal follow-up

Audit whether sales follow-up is actually occurring and develop processes for cancelled appointments and no-shows

Develop long-term nurture strategies for homeowners who aren't ready today

Build database reactivation campaigns targeting previous unsold estimates, old leads, cancelled appointments, no-shows, unreachable homeowners, deferred projects, previous repair customers, and existing customers eligible for additional exterior services

Maintain visibility into the complete lead lifecycle and audit CRM data quality

Identify broken workflows and automation failures and work with leadership and technology partners to improve automations

Build dashboards showing pipeline health in real time and ensure lead statuses have clear definitions

Ensure every active opportunity has an owner and next action and reduce duplicate, incomplete, improperly categorized, and abandoned records

Bring the data to cross-department conversations between Sales, Marketing, Office Operations, and Executive Leadership to determine where breakdowns actually occur and help leadership fix them

Experience managing leads, CRM systems, sales operations, marketing operations, appointment setting, revenue operations, or a similar function

Strong analytical ability and advanced comfort working with spreadsheets, dashboards, CRM reporting, and performance metrics

Ability to identify patterns within large amounts of data

Experience with CRM and marketing automation platforms strongly preferred

Understanding of SMS, email, automated nurture, and customer reactivation campaigns

Strong organizational and process-building ability

Ability to hold others accountable while maintaining productive working relationships

Strong written and verbal communication and comfort presenting performance data to company leadership

Ability to move between strategy and hands-on execution

High sense of urgency and obsessive attention to detail

Extreme ownership

Home-improvement, roofing, construction, call-center, high-ticket sales, or performance-marketing experience strongly preferred but not required for an exceptional candidate