Marketing Manager, Luna & Empire Business

Responsibilities

• Lead Generation & Campaign Strategy
• Own and optimize lead - generation initiatives for both Luna’s residential business and Empire for Business commercial verticals
• Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth
• Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix
• Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement
• Data, Reporting & Optimization
• Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas
• Translate data into actionable insights that inform strategy and continuous improvement

• Bachelor’s degree in marketing, Business, Communications, or related field
• 5+ years of marketing experience, including campaign management and cross-functional leadership
• Experience in B2B marketing or commercial demand generation
• Strong understanding of digital, traditional, and performance marketing disciplines
• Demonstrated ability to analyze data and translate into strategic recommendations
• Proven experience developing new marketing programs using test
  -and - learn approaches
• Excellent communication skills and ability to collaborate across teams
• Strong writing skills for marketing assets and customer-facing materials

• Experience with CRM systems (Salesforce preferred) and marketing automation tools
• Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign)
• Leadership experience, including managing direct reports or cross-functional project teams

• Health benefits
• Paid time off and holiday pay
• Wellness program
• Professional development & career advancement opportunities
• Lots of perks