Marketing Manager, Luna & Empire Business

Position: Marketing Manager, Luna & Empire for Business

Direct message the job poster from Empire Today for Business

Senior Corporate Recruiter at Empire Today

The Marketing Manager, Luna & Empire for Business, is responsible for driving lead generation, brand visibility, and campaign performance across our B2C (Luna) and B2B (Empire for Business) divisions. This role will serve as a strategic and executional leader - developing integrated campaigns, managing cross-functional initiatives, partnering with agencies and internal teams, and using data-driven insights to optimize performance.

The ideal candidate blends brand marketing expertise, performance marketing mindset, and B2B demand - generation experience. This person thrives in a fast-paced environment, manages multiple initiatives simultaneously, and brings innovative ideas rooted in customer insights and test - and - learn methodologies.

We offer:

• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.

Compensation Information

$110,000 annually plus bonus

Responsibilities

• Own and optimize lead - generation initiatives for both Luna’s residential business and Empire for Business commercial verticals.
• Develop and manage omnichannel marketing campaigns - including digital, traditional media, social, CRM, and content - to drive measurable growth.
• Use test - and - learn approaches to refine messaging, creative, audience targeting, and channel mix.
• Maintain a deep understanding of customer journeys across B2C and B2B funnels, identifying key opportunities to improve conversion and engagement.

Data, Reporting & Optimization

• Build and maintain clear reporting dashboards illustrating campaign performance, ROI, and optimization areas.
• Translate data into actionable insights that inform strategy and continuous improvement.
• Analyze campaign, channel, and creative performance trends to drive decision - making.

Cross-Functional Leadership & Collaboration

• Serve as the primary marketing lead partnering with Creative, CRM, Sales, Merchandising, Digital Marketing, and external agencies.
• Coordinate complex cross-functional projects, ensuring alignment, seamless execution, and on-time delivery.

Content Development & Brand Stewardship

• Oversee development of marketing collateral, including email, social content, sales materials, call scripts, presentations, landing pages, and direct mail.
• Maintain brand consistency across all channels and ensure all materials adhere to brand standards.
• Review and refresh content regularly to keep messaging relevant and compelling.

CRM, Audience Management & Prospect Nurturing

• Utilize CRM tools to segment audiences, deploy campaigns, and nurture prospects through automated and personalized outreach.
• Leverage first- and third-party data to identify new opportunities for audience growth and improved targeting.

Project & Budget Management

• Manage multiple projects simultaneously across multiple business lines with strict deadlines.
• Oversee vendor budgets, campaign expenses, and invoice management for both brands.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or related field.
• 5+ years of marketing experience, including campaign management and cross-functional leadership.
• Experience in B2B marketing or commercial demand generation.
• Strong understanding of digital, traditional, and performance marketing disciplines.
• Demonstrated ability to analyze data and translate into strategic recommendations.
• Proven experience developing new marketing programs using test - and - learn approaches.
• Excellent communication skills and ability to collaborate across teams.
• Strong writing skills for marketing assets and customer-facing materials.
• High attention to detail and ability to manage multiple concurrent projects.

Preferred

• Experience with CRM systems (Salesforce preferred) and marketing automation tools.
• Strong skills in MS Office and Adobe Creative Suite (Illustrator, Photoshop, InDesign).
• Leadership experience, including managing direct reports or cross-functional project teams.

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing, Strategy/Planning, and Management

Industries

Retail, Construction, and Retail Furniture and Home Furnishings

Empire Today is an equal opportunity employer. We believe passionately that employing a diverse workforce is central to our success. Base pay is one part of our total rewards package. Starting pay may vary based on a number of factors, including but not limited to position offered, location, and the individuals’ knowledge, skills and ability.

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