Senior Manager - Paid Social

The Senior Manager, Paid Media will own the strategy, performance, and evolution of our enterprise paid social program. This is a highly strategic, hands-on leadership role for a performance marketer who understands that great paid social sits at the intersection of media, creative, audience, data, experimentation, and increasingly, AI.

The Senior Manager, Paid Media will serve as the internal authority and strategic owner of paid social, partnering with our media agency, which manages day-to-day execution, and leading our creative testing agency to build a rigorous, insights-driven approach to performance creative. You will ensure we are not simply spending efficiently, but continuously learning, improving, and finding new ways to drive growth, including through the smart adoption of AI across our program.

• Paid time off and holiday pay.
• Wellness program.
• Professional development & career advancement opportunities.
• Lots of perks.

• Develop and lead the enterprise paid social strategy across Meta, Tik Tok, Reddit, Nextdoor, You Tube, and other relevant platforms, with full accountability for a budget of $15M+ annually.
• Establish channel roles, investment strategies, audience approaches, campaign structures, and testing roadmaps aligned to business objectives.
• Serve as the internal subject-matter expert on paid social, staying ahead of platform changes, ad formats, targeting capabilities, measurement solutions, and best practices.
• Scale winning audiences, creative concepts, campaigns, and channels, and know when to pull back from underperforming investments.
• Translate complex media data into clear performance reporting and actionable recommendations for senior leadership.
• Evaluate, adopt, and scale AI capabilities within the ad platforms (e.g., automated bidding, campaign automation, generative creative tools, and AI-driven audience and placement optimization).
• Identify and integrate external AI tools that improve creative development, analysis, reporting, testing velocity, and workflow efficiency.
• Set the vision for how AI is embedded into our paid social program, and hold agency partners accountable for using it responsibly and effectively.
• Build and manage a structured testing framework that continuously evaluates concepts, hooks, messaging, formats, creators, visual treatments, CTAs, offers, and audience/creative combinations.
• Develop clear hypotheses, establish testing priorities from performance data, customer insights, and platform trends, and create a disciplined process for validating results.
• Own the performance creative strategy and analyze performance at a granular level to understand why something worked.
• Turn media and creative learnings into actionable briefs, and build a feedback loop between media performance, creative development, and business results.
• Ensure a steady pipeline of new creative rather than relying on a small set of proven assets until performance declines.
• Serve as the senior internal partner and strategic lead for our paid media agency and creative testing agency.
• Set clear expectations, KPIs, strategic priorities, and performance standards, and ensure strong execution, optimization, pacing, and accountability.
• Challenge agency recommendations and bring an independent point of view to channel strategy, testing, and investment decisions.
• Lead regular performance and strategic business reviews.
• Partner with Brand, Creative, Analytics, CRM, and other teams to integrate paid social into the broader marketing strategy.
• Collaborate with analytics and measurement partners to improve attribution, incrementality, and experimentation.
• Translate business goals into measurable paid social strategies, and use paid…