Brand Development Manager- Beer

Southern Glazer's Beverage Company, an Affir­ma te Action/EEO employer, prohibits discrimination and harassment of any type and provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Southern Glazer’s Beverage Company provides competitive compensation based on estimated performance level consistent with the past relevant experience, knowledge, skills, abilities and education of employees.

beverage industry, sales representative, merchandising job, beer distribution jobs, liquor sales, warehouse jobs, corporate office jobs in massachusetts

Position:Brand Development Manager
- Beer

Location: Norton, MA

Job :890

# of Openings:1

Brand Development Manager Beer - MA Territory

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family-owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.

We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long-term growth.

• Sell to accounts in trade channels including On and Off-Premise, regional, and national customers
• Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets
• Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
• Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation
• Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
• Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
• Develop key account relationships that deliver measurable results
• Work with assigned teams to deliver monthly goals (work-withs, product training samples, etc.)
• Create, coordinate, and attend on-site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings)
• Perform other job-related duties as assigned

• Bachelor’s Degree or an equivalent combination of education and experience
• 3-5 years of industry related sales experience within the distribution, hospitality or supplier community
• Strong knowledge of beer, Cicerone or similar certifications preferred
• Valid motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Must be at least 21 years of age

Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service

• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal…