Brand Development Manager- Beer

Position:Brand Development Manager
- Beer

Location: Norton, MA

Job :890

# of Openings:1

Brand Development Manager Beer - MA Territory

Company Overview:

Southern Glazer’s Beverage Company of Massachusetts and Rhode Island is part of Southern Glazer’s Wine & Spirits, the world’s pre-eminent distributor of beverage alcohol, proudly a multi-generational, family‑owned company with operations in 47 states plus the District of Columbia, the Caribbean, and Canada. We offer an array of careers focused on delivering a captivating and rewarding experience.

We challenge our colleagues every step of the way and provide them with tools to grow, succeed and accomplish their personal and professional goals. Together, we can deliver the highest quality service to each of our customers and put you on the career path you’ve been looking for.

Position Summary:

Responsible for achieving customer objectives, Key Performance Indicators, and targets by implementing strategies and tactics to increase sales and brand awareness in a manner that will achieve profitable long‑term growth.

• Sell to accounts in trade channels including On and Off-Premise, regional, and national customers
• Is present in the field to drive brand success via leadership selling against trade channels and actively supporting the selling efforts of sales reps, and sales managers within the wholesaler markets
• Participate in all parts of the sales process including targeting appropriate accounts, lead selling, education and positioning brands for success within the account
• Implementation and execution of programs within assigned accounts to ensure product pricing, promotion, cold box standards and display activation
• Regularly interact with field management and sales representatives for updating programming and brand priorities, brand standards and best practices leading to successful execution in the market
• Provide detailed tracking reports of wholesaler performance against agreed-to supplier objectives
• Develop key account relationships that deliver measurable results
• Work with assigned teams to deliver monthly goals (work‑withs, product training samples, etc.)
• Create, coordinate, and attend on‑site promotional functions at established customer accounts (e.g., Beer dinners, product launches, and tastings)
• Perform other job‑related duties as assigned

• Bachelor’s Degree or an equivalent combination of education and experience
• 3-5 years of industry related sales experience within the distribution, hospitality or supplier community
• Strong knowledge of beer, Cicerone or similar certifications preferred
• Valid motor vehicle operator’s license and ability to obtain and maintain auto liability insurance by State laws
• Must be at least 21 years of age

Comprehensive understanding of beer category to include style and type differentiation, package and draft sales, product/food pairing techniques, basic production, and service

• Ability to adapt and can assist a variety of internal customer groups and varying personality types
• Must have strong negotiation skills; demonstrate an entrepreneurial spirit
• Ability to create and sell innovative ideas
• Goal oriented, focused, and assertive individual who needs a little direction or supervision
• Ability to work flexible hours which include early morning evenings, and weekends
• Ability to work overnight travel as required
• Ability to participate in business meetings, company initiatives and events upon request
• Proficient at calculating retail margin and markup concepts, percentages, and reviewing comparative sales data for analysis
• Stay apprised of federal, state and local laws affecting the beverage/alcohol industry within account responsibility
• Must demonstrate intermediate to advanced level of proficiency within Microsoft Office and Excel applications

Southern Glazer’s offers a competitive compensation package with expected annual total earnings between $60,000 - $75,000/year including incentives. This salary range is an average range for this position. In determining a final offer, the company will evaluate a specific candidate's education, skills and experience and will make an offer appropriately.

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