App Growth Marketing Manager

Overview

App Growth & Acquisition Specialist. This role is eligible for our hybrid work model:
Two days in-office.

From search engine optimization to branding and promotions, our Marketing team is the expert at spreading the Priceline message far and wide – capturing the hearts and imaginations of customers to get them to try our services, and keep them coming back for more.

• Contribute to the end-to-end mobile app acquisition strategy across paid channels (e.g., Meta, Google App Campaigns, Apple Search Ads, Tik Tok, programmatic).
• Develop and execute ASO strategies to optimize app store visibility, conversion rates, and keyword performance.
• Analyze performance data to uncover insights, trends, and opportunities to improve ROI and user quality.
• Collaborate with creative teams to test and evolve ad concepts, messaging, and app store assets.
• Collaborate with analytics and BI teams to define success metrics, implement tracking, and ensure data accuracy.
• Collaborate with product and CRM teams to improve onboarding, retention, and LTV of acquired users.
• Oversee MMP (mobile measurement platform) relationship and manage related asks from internal stakeholders as well as external partners.
• Manage budgets, forecasts, and pacing to deliver efficient and scalable growth.
• Optimize web-to-app journeys: shape the conversion paths from web to app, improving landing experiences and increasing activation.
• Partner with Research, Product, and Brand to communicate a clear and differentiated app value to new and existing users.
• Stay current with mobile ecosystem trends, privacy updates (e.g., SKAdNetwork, ATT), and best practices.

• 3-5 years of experience in performance marketing or growth marketing, with a focus on mobile app acquisition.
• Proven track record managing paid app install campaigns and ASO programs.
• Strong analytical and quantitative skills; proficiency with tools such as Appsflyer, Firebase, Adjust, Kochava, Tableau.
• Experience with A/B testing, creative optimization, and data-driven decision-making.
• Deep understanding of mobile attribution, tracking, and privacy frameworks.
• Exceptional collaboration skills and ability to work cross-functionally with marketing, product, and analytics teams.
• Passion for travel, technology, and innovation in the mobile space.
• Illustrated history of living the values necessary to Priceline:
  Customer, Innovation, Team, Accountability and Trust.
• The Right Results, the Right Way is not just a motto at Priceline; it’s a way of life. Unquestionable integrity and ethics is essential.

There are a variety of factors that go into determining a salary range, including external market benchmark data, geographic location, and years of experience sought/required. In addition to a competitive base salary, certain roles may be eligible for an annual bonus and/or equity grant. The salary range for this position is $95,000-$120,000.

WE ARE PRICELINE. Our success as one of the biggest players in online travel is all thanks to our incredible, dedicated team of talented employees. Priceline is part of the Booking Holdings, Inc. family of companies, a globally online travel company with a market capitalization of over $80 billion.

Priceline is following a hybrid working model, which includes two days onsite as determined by you and your manager (ideally selecting among Tuesday, Wednesday, or Thursday). On the remaining days, you can choose to be remote or in the office.

Our benefits are designed to support your health, wellbeing, and life inside and outside of work. Eligible Priceliners have access to:

• Health & wellness coverage (medical, dental, vision, mental health)
• Generous time off including PTO, holidays, a company-wide Priceline Pause reset week, and paid volunteer days
• Work/life support including the ability to work up to 4 weeks per year from anywhere, parental leave, dependent care and family support resources, Summer Fridays, and office perks
• Financial security programs such as retirement plans with company contributions, life and disability coverage, and tax-advantaged accounts
• Signature travel perks includin…