Digital Content Administrator

Overview

Description of Work:
To help enhance public awareness and provide greater transparency to residents by developing and sharing information across the City of Norwalk’s social media platforms and website. To work collaboratively with departments across the City to gather and draft digital communications to increase residents’ awareness of the City’s services, programs, and events. To assist the Communications Director in drafting and managing public communications.

To enhance and maintain the City’s website, signage and other digital communication tools to ensure the technical effectiveness, compliance and functionality of the City’s website.

Receives general supervision from the Communications Director.

• Draft and monitor content for the City of Norwalk’s social media pages, including Facebook, Instagram, X and Linked In, to enhance public awareness and transparency for residents.
• Produce digital content, including social media graphics, website content, event materials, posters, flyers, and videos.
• Assist the Director of Communications with drafting media advisories, press releases, statements, event materials, talking points, quotes, and speeches.
• Define, develop and deliver projects to enhance the City’s website and improve user-friendliness and transparency for residents and visitors.
• Maintain a fresh, cohesive website design, monitor web traffic, and increase online presence.
• Oversee the City website, including departmental web pages, and facilitate trainings for other departments on how to update content.
• Develop and implement a social media strategy.
• Prepare communications in response to constituent inquiries on social media and collaborate with the Customer Services Department on written responses to improve response rate.
• Monitor activity across city-owned online properties to ensure guidelines and best practices are followed.
• Evaluate tools and methods with City management to deploy information on the City’s website.
• Continuously seek information for the site and explore new technology and software to aid City communications.
• Monitor web-related software licenses to ensure compliance.
• Monitor website analytics to improve performance and engagement.
• Assist in developing, documenting, and communicating acceptable use of electronic communications policy, regulations, and standards.
• Perform related duties as assigned.

• Excellent written communication skills for content across social media, website content, press releases, and statements.
• Familiarity with social media platforms including Facebook, Instagram, X, and Linked In.
• Strong collaborative and interpersonal skills to work with departments across the City.
• Ability to understand and synthesize information about the City’s programs and events to draft responses to constituent inquiries.
• Proven experience in digital content creation, management, and graphic design.
• Proficiency in content management systems (CMS) and digital marketing tools.
• Proficiency in graphic design software such as Adobe Creative Suite (Canva, Photoshop, Illustrator, InDesign).
• In-depth knowledge of HTML or other web-based technologies.
• Creative thinking and ability to generate innovative content ideas.
• Detail-oriented with strong organizational and multitasking skills.
• Knowledge of website design practices and familiarity with recent marketing trends, including social networking strategies.
• Understanding of analytics and search engine optimization.
• Ability to detect, analyze, and solve technical problems.

Bachelor’s degree in Marketing, Journalism, Graphic Design, Multimedia Arts, Communications, or Information Science, and five (5) or more years of professional website/digital communications management experience preferred, or an equivalent combination of education, training, and experience as described above.

License or Certificate:
Not applicable.

This position is an NMEA Grade 18 and on-site in Norwalk, CT.

The City of Norwalk is an Affirmative Action/Equal Opportunity Employer. The City provides an outstanding benefits package including a Managed Health Care Program, participation in a 401A Retirement Account, Life Insurance, Dental Coverage, Deferred Compensation Plan, vacation, holiday, and sick time. For a detailed overview of the management benefit package, view our benefits information.