Senior Vice President, Head of ReedPop

About the Team

RELX is a global provider of information-based analytics and decision tools across major industry sectors. With over 36,000 employees worldwide, RELX offers data-driven insights and analytics that power progress in science, health, legal, risk, exhibitions, and more. As part of RELX, RX is a global leader in events and exhibitions, leveraging industry expertise, data, and technology to build businesses for individuals, communities, and organizations.

With a presence in 25 countries across 42 industry sectors, RX hosts approximately 300 events annually. RX aims to create unforgettable experiences for attendees and exhibitors through organizing events. Innovation, creativity and collaboration drive the company to offer exceptional services to clients. Reed Pop is the pop culture division of RX, boasting a portfolio of the world’s most iconic fan events including New York Comic Con, PAX, Star Wars Celebration, and more.

We are seeking a Senior Vice President, Head of Reed Pop, to serve as the strategic architect and executive leader of this dynamic division. This role requires a high-level general manager capable of driving comprehensive business strategy, robust financial performance and organizational evolution. The successful candidate will be a seasoned P&L owner who combines visionary leadership with operational rigor to expand margins and achieve aggressive revenue targets.

Beyond commercial success, this leader must be a catalyst for culture transformation – someone who can reshape organizational dynamics, foster inclusivity and build a high-performance team environment. You will align creative ambition with commercial discipline, ensuring our brands remain vital to the communities we serve while delivering sustainable growth. The Reed Pop leader will report to the President of RX Americas and is the senior executive fully accountable for the strategic direction, financial health and workforce culture of the Reed Pop Division.

• Define and execute a compelling, financially robust 3-year strategy for the Reed Pop portfolio. Align cross-functional teams around high-level business goals and instill a rigorous go-to-market discipline.

• Manage the full P&L with a focus on margin expansion and profitability. Balance short-term execution with long-term value creation to ensure sustainable commercial health.

• Lead with a growth mindset, identifying opportunities to innovate business models and digital platforms to drive new revenue streams and enhance digital engagement.

• Drive efficiency, consistency, and agility across the portfolio, leveraging trade show fundamentals and logistical precision while remaining responsive to market shifts.

• Strengthen brand equity by representing Reed Pop at executive-level forums and negotiations. Establish high-trust, strategic relationships with major entertainment studios, licensors, talent agencies, and media partners.

• Drive customer proximity by embedding advanced sales management practices and fostering deep relationships with key commercial clients.

• Revisit and restructure the organization to effectively deliver on the 3-year strategic plan. Build a structure that supports agility and performance.

• Lead a significant culture transformation, cultivating a psychologically safe, inclusive, and performance-driven environment. Drive employee engagement and a strong sense of belonging.

• Inspire cross-functional teams with clarity and decisiveness. Balance empathetic leadership with accountability, ensuring team members feel empowered to perform at their best. Lead by example as a top executive, establishing clear goals, expectations, and a shared sense of purpose.

• Actively mentor future leaders and build a pipeline for succession. Foster a culture rooted in candid, data-driven feedback that supports continuous talent growth.

• Maintain deep connections to fan communities, ensuring experiences evolve based on genuine audience insights. Champion a fan-centric approach across the portfolio, ensuring every activation reflects the passion and diversity of our audience while identifying monetization opportunities.

• Collaborate with global marketing and corporate strategy teams to map and improve the fan journey before, during, and after events, utilizing data-driven analytics.

• Propose and execute a comprehensive fan monetization strategy for the next three years, working in tandem with the RX pricing team.

• Revisit and refine the value proposition of our brands to exponentially increase fan engagement and participation.

• Proven track record of creating and executing long-term value creation strategies with full P&L accountability, with a focus on profitability and margin growth. Strong financial acumen and cost management skills are essential.

• Demonstrated ability to lead organizational and cultural transformation in complex environments, preferably in live events, media,…