Global Panel Acquisition & Media Strategy Lead

We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in.

We’re looking for a senior leader to shape Kantar’s global respondent acquisition and media strategy. This role is pivot…igher level and building future‑ready capabilities across regions.

Global Panel Acquisition & Media Strategy Lead is accountable for enterprise‑wide respondent acquisition strategy, investment governance, and performance outcomes across Kantar’s global online access panels. This role supports Kantar’s shift to a cross‑panel, domain‑based leadership model aligned to the 2026 strategy.

• Global acquisition strategy is clearly defined, trusted, and consistently applied across all panel brands and regions.
• End‑to‑end delivery and budget optimization are managed effectively, with expanded focus on the Middle East, India, and China.
• Specialist requirements, such as socio‑economic class (SEC) targeting, are successfully integrated into acquisition plans.
• Global investments deliver measurable improvements in scale, quality, efficiency, and long‑term value.
• Acquisition performance is transparent, data‑driven, and resilient to market and regulatory changes.
• Technology and processes enable accurate attribution, compliance, and actionable insights.
• A future‑ready acquisition roadmap supporting Kantar’s 2026 strategy and positions the business for sustainable growth.

• Define and own the global acquisition vision and strategy across all Kantar panel brands, markets, and digital recruitment channels.
• Translate commercial demand, sample supply needs, and long‑term growth objectives into a coherent acquisition framework.
• Lead the transition from single‑panel execution to cross‑panel, portfolio‑level optimization, ensuring consistency, scale, and sustainability.
• Ensure acquisition strategies build trust, deliver great respondent experience, and support long‑term health.

• Govern multi‑million‑dollar global acquisition budgets, including planning, forecasting, and capital allocation.
• Establish and enforce enterprise‑level performance metrics and optimization goals (e.g., CPA/CPI, conversion, quality thresholds, LTV).
• Drive disciplined, data‑led investment decisions across markets and brands.
• Provide clear, executive‑level reporting and recommendations to senior leadership and finance partners.

• Set the global standard for acquisition measurement, analytics, and performance management.
• Oversee the development of acquisition dashboards, KPIs, and decision frameworks.
• Partner with Data Science and Panel Performance & Metrics teams to ensure insights inform forecasting and supply planning.
• Foster a culture of experimentation and learning focused on measurable outcomes.

• Lead modernization of ad‑tech and tracking infrastructure for accurate attribution and compliance.
• Oversee vendor selection, RFP processes, and technology evaluations.
• Drive agency consolidation and optimization, including governance of global media partners.

• Act as the executive point of contact for global media agencies and strategic vendors.
• Represent acquisition strategy in leadership forums and transformation initiatives.
• Influence and align senior stakeholders across regions and functions.
• Elevate acquisition quality, fraud prevention, and compliance as enterprise‑level priorities.

• Build and develop a high‑performing global acquisition organization.
• Define operating models, decision rights, and governance rhythms that scale globally.
• Develop future‑ready capabilities across media strategy, analytics, and technology.

• 15+ years of senior leadership experience in acquisition, performance marketing, or media strategy.
• Proven ownership of large, complex global media and acquisition portfolios.
• Expertise in data‑driven optimization and analytics.
• Experience leading ad‑tech transformation and vendor management at scale.
• Ability…