Vice President, Public Relations; Business of Health

Vice President, Public Relations (Business of Health)

Vice Presidents of Business of Health at Highwire serve as senior leaders within the firm's Health Industry Sector Team, shaping strategy, driving growth, and delivering impactful communications programs for organizations transforming how healthcare is financed, delivered, managed, and experienced. They oversee a portfolio of complex, high-value accounts, lead senior client relationships, and guide teams in delivering consistent, exceptional results.

This role represents a leadership opportunity for strategic, hands‑on communications professionals with 10+ years of agency experience and deep fluency in the Business of Health ecosystem — spanning managed care and benefits, care delivery and talent, value-based care and care management, hospitals and health systems, and mental health and wellness
. Vice Presidents mentor teams, contribute to thought leadership, and play an important role in new business development, talent growth, and the continued evolution of Highwire’s Business of Health offering.

• Serve as a lead for a portfolio of key Business of Health accounts, setting strategic direction and ensuring best-in-class delivery.
• Advise clients across managed care and benefits, health plans, care delivery and talent, value-based care and care management, hospitals and health systems, mental health and wellness, and health services.
• Define and oversee integrated communications strategies that build brand authority, trust, and long-term market leadership within a complex and rapidly evolving healthcare environment.
• Provide executive-level counsel on messaging, positioning, reputation management, issues and crisis response, and business-of-health narratives.
• Guide teams in translating complex healthcare business, operational, economic, and policy topics into clear, compelling, and relevant stories for executive, healthcare, clinical, employee, and mainstream audiences.
• Own senior client relationships, acting as a trusted advisor and escalation point while ensuring client satisfaction, retention, and expansion.
• Identify and drive organic growth opportunities across existing accounts, including expanded thought leadership, research-driven storytelling, executive visibility, and reputation‑building programs.
• Oversee financial performance for assigned accounts, including budgets, forecasting, staffing models, and margin management.

• Contribute to Highwire’s point of view on Business of Health trends, including healthcare economics, affordability and access, care delivery transformation, workforce and talent, value-based care, health system strategy, managed care, benefits, mental health, and evolving consumer expectations.
• Maintain and deepen relationships with top‑tier healthcare, business, benefits, managed care, hospital and health system, workforce, mental health, policy, and trade media, as well as analysts and key industry influencers.
• Oversee thought leadership programs grounded in healthcare data, market insights, research, policy developments, business trends, and evolving models of care.
• Guide executive visibility strategies, including media training, keynote placements, bylined content, and conference speaking opportunities for CEOs, health system leaders, health plan executives, clinical leaders, and other senior healthcare executives.
• Support integrated amplification strategies across earned, owned, and social channels to extend the reach of research, business milestones, strategic announcements, executive commentary, and industry perspectives.
• Represent Highwire and its clients at major healthcare business, health system, managed care, benefits, care delivery, mental health, and healthcare innovation events and conferences.

• Lead, mentor, and develop account teams, setting a high standard for strategic thinking, client service, and quality.
• Support team growth through recruitment, coaching, performance management, and professional development.
• Play a key role in new business development, contributing to pitch strategy,…