AVP, Specialty & Wellness Marketing – Focus Markets
Job in
Norwalk, Fairfield County, Connecticut, 06860, USA
Listed on 2026-07-31
Listing for:
Jobtailor
Full Time
position Listed on 2026-07-31
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Communications, Marketing Strategy, Marketing Manager
Job Description & How to Apply Below
Responsibilities
- Serve as the marketing owner and primary point-of-contact for assigned Focus Market clients/partners
- Develop quarterly/annual client marketing plans, integrated calendars, and activation roadmaps; coordinate priorities with Sales and Client leaders
- Support partner operating rhythms including campaign plans, program updates, and Q content
- Lead end-to-end execution of multi-channel B2B and B2B2C campaigns
- Execute targeted account-based/segment-based marketing for priority partner segments and locations
- Drive point-of-sale/in-location conversion through toolkits, signage, scripts, and training/enablement materials
- Build and optimize market acquisition and lifecycle communications including email automation and journey mapping
- Create and manage content to support acquisition and engagement objectives
- Use analytics, testing, and segmentation to optimize performance
- Track and communicate outcomes against KPIs
- Influence and coordinate work across internal partners to deliver quality work on time
- Bachelor’s Degree or in lieu of a degree, a high school diploma/GED and 8+ years of relevant marketing experience
- Minimum 4+ years experience developing and executing multi-channel marketing campaigns (email/CRM, digital, social, direct mail and/or in-location)
- Client-facing experience with comfort presenting plans, results, and recommendations to partner stakeholders
- Demonstrated experience in B2B marketing; B2B2C experience strongly preferred
- Willingness to travel up to 30%
- Ability and flexibility to travel for business as required
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×