Marketing Specialist

• Location 40 Woodland Street,Hartford, CT, 06105,United States
• Base Pay $60,000.00 - $65,000.00 / Year
• Job Category Marketing, Campaign Development & Management, Customer Communications & Segmentation
• Employee Type Full Time
• Required Degree 4 Year Degree

• Email

Fine Fettle is a family owned, locally run multi-state cannabis company with operations across Connecticut, Georgia, and Massachusetts. As a leading cannabis retailer, our mission is to create comfort in cannabis while enabling customers and patients to realize cannabis’ full potential to improve their lives. We are dedicated to providing exemplary products and superior customer experiences. We believe that we can truly make a difference in the lives of our patients and customers by utilizing our expertise to educate them about the plant and provide them with the right products to enhance their health and wellbeing.

We help customers incorporate cannabis into their lives in ways that optimally fit their individual needs. To support this mission, we are seeking driven, dedicated, and collaborative individuals who are passionate about contributing to our continued growth within the dynamic cannabis industry.

At Fine Fettle, our people are at the heart of everything we do. We foster a collaborative, innovative, and fast-paced environment where team members are encouraged to take ownership, think creatively, and grow professionally. As we continue expanding across multiple markets, we're looking for driven, detail-oriented individuals who are passionate about making an impact and helping shape the future of the cannabis industry.

The Marketing Specialist reports directly to the Marketing Manager. This is a hybrid position, with an in-office requirement at our Hartford, Connecticut corporate office every Tuesday. Preference will be given to candidates based in Connecticut or within a reasonable commuting distance.

This role encompasses the following key areas of responsibility, supporting the seamless execution and organization of Fine Fettle’s marketing and commercial initiatives across the business.

Key responsibilities include:

• Assist in the development and execution of digital marketing campaigns, ensuring alignment with Fine Fettle's brand voice to promote products, drive customer engagement, and build brand awareness.
• Develop and manage customer communications, including email campaigns, newsletters, SMS, push notifications, and customer service messaging.
• Build and deploy Alpine IQ (AIQ) email, SMS, and automation campaigns, with the exception of large-scale strategic CRM initiatives, which are managed by the Marketing Manager.
• Manage basic AIQ platform administration, including ticket submissions, troubleshooting, and platform support.
• Analyze campaign performance and recommend data-driven optimizations to improve results.

• Maintain and update Fine Fettle websites and mobile app, ensuring content, promotions, and product information remain accurate and current.
• Collaborate with web development partners to test and implement website updates and digital assets while ensuring a seamless customer experience.
• Schedule and manage retail digital signage and TV content through Opti Signs.

• Monitor and analyze marketing performance using Google Analytics, Alpine IQ, advertising platforms, and other reporting tools.
• Own reporting and analytics for CRM, paid advertising, website performance, and other digital marketing initiatives.
• Track key performance indicators (KPIs) and provide actionable recommendations to optimize ROI, customer engagement, and campaign performance.
• Prepare recurring reports and dashboards to communicate marketing performance to internal stakeholders.

• Execute and optimize customer segmentation strategies to personalize marketing efforts and enhance customer engagement.
• Support ongoing CRM initiatives through audience management, campaign testing, reporting, and performance…